What is the importance of a plus-size sizing chart for your brand?9 min read

Summary 

  • A plus-size sizing chart is indispensable for fashion companies aiming to cater to diverse audiences effectively. 
  • For wearers, the chart serves not just as a sizing guide but also contributes to enhancing self-esteem. 
  • Audaces provides comprehensive support for fashion production, including size standardization. Explore the Audaces360 multi-solution with a free trial now

Diversity and inclusion have become paramount in the fashion industry in recent years. Within this context, the importance of a plus-size sizing chart becomes prominent. 

This guide not only fosters inclusivity and diversity but also enhances the overall shopping experience, bolstering self-esteem and customer respect.  

Discover why investing in this fashion niche and implementing a thoughtfully constructed plus-size clothing size chart is crucial for your company and its customers.  

Happy reading! 

What is the role of a plus-size sizing chart? 

A plus-size sizing chart holds significant importance for both customers and the success of brands within the fashion industry.  

Explore the following reasons why this guide matters: 

Inclusion and diversity 

The chart fosters the inclusion of individuals of all sizes and body shapes in the fashion landscape.  

Plus-size clothing is designed to cater to those outside traditional sizes, and a well-crafted size chart recognizes and accommodates this diversity. 

Comfort and confidence 

Access to properly fitting clothes is essential for both physical and emotional comfort.  

A plus-size sizing chart should guide individuals in finding well-fitting garments, ultimately enhancing their confidence and self-esteem. 

Learn more: 9 fabrics with the perfect fit to use in your fashion collection 

Facilitated online shopping 

In the era of growing online shopping trends, an accurate plus-size sizing chart becomes critical for informed consumer choices.  

It enables individuals to select the right size when purchasing clothes online, reducing the likelihood of returns and exchanges. 

Learn more: How to set up your plus-size fashion online business

Enhanced sales potential 

A plus-size sizing chart can boost a brand’s sales by appealing to a broader audience and catering to the needs of consumers who might otherwise seek alternatives. 

Learn more: How can fashion brands boost their business with technology? 

Experience Audaces360 multi-solution for free!

Key challenges in developing an effective plus-size sizing chart

Creating a plus-size sizing chart can be challenging due to the unique considerations within this category.  

Here are some of the main challenges: 

Diversity of bodies 

People within the plus-size category have a wide range of body shapes and sizes.  

Representing this diversity accurately in the size chart is crucial to ensure it caters to the varied needs of a broad customer base. 

Limited standardization 

The lack of consistent sizing standards in the fashion industry presents another significant challenge.  

Varying measurements for the same size across brands creates confusion for consumers, emphasizing the importance of a clear and consistent measurement table. 

Variation in fabrics and styles 

Clothing fit can be influenced by the diversity of fabrics and styles.  

Developing a measurement table that accommodates these variations is challenging, with some brands opting for specific sizing charts tailored to different types of clothing. 

Learn more: Uncover the fabric composition chart and the most utilized types 

Cultural and ethical sensitivity 

Crafting a plus-size clothing size chart requires a delicate approach regarding cultural and ethical considerations.  

This involves the use of inclusive and respectful language, avoiding any stigmatization, and ensuring diverse representation in images and models. 

How to craft an effective plus-size sizing chart? 

Women with diverse bodies wearing pieces created using a plus-size sizing chart.

Developing a precise plus-size sizing chart is an ongoing endeavor that demands thorough research, continuous consumer feedback, and adaptability to meet the evolving demands of the market.  

It is paramount that the table is not only accurate but also inclusive and respectful, acknowledging the diverse array of bodies within the plus-size community.  

Explore crucial steps to follow when creating a plus-size clothing size chart: 

Compare competitor sizes 

Initiate your process by scrutinizing the size charts of competing brands specializing in plus-size clothing. This exploration helps in comprehending the various approaches and standards prevalent in the industry. 

Define your own size grids 

Leveraging insights from competitor research and understanding your brand’s target audience, articulate the size ranges your brand will offer.  

For instance, your brand may opt to provide sizes ranging from 14 to 20. 

Learn more: What is a digital tailor and its benefits for your apparel manufacturing 

Determine main measurement points 

Identify key body measurement points crucial for the fit of plus-size clothing.  

This encompasses measurements such as bust, waist, hips, torso length, shoulder width, sleeve length, among others, tailored to the specific type of clothing. 

Use official guidelines as reference 

Official sizing standards can serve as a valuable reference point for defining measurements, such as ISO 8559-1:2017, from the International Organization for Standardization (ISO). 

However, note that many official guidelines may not encompass the full spectrum of size variations required for plus-size clothing.  

Therefore, adapt them as needed to ensure a comprehensive and accurate representation. 

Learn more:  Check out 8 advantages of the clothing measurements chart for the fashion business

Consider the need for adjustments 

Consider the necessity for adaptations. Plus-size clothing often needs specific adjustments when compared to smaller sizes.  

For instance, it is typical for plus-size garments to incorporate additional space in the hips and bust areas. 

How do well-fitting plus-size clothes improve customers’ self-esteem?

Cheerful woman with her clothes created with a plus-size sizing chart.

Plus-size clothing goes beyond mere apparel; it serves as a source of empowerment, self-acceptance, and confidence for customers.  

These garments not only celebrate the diversity of bodies but also convey a positive message of inclusivity and self-esteem.  That’s why a plus-size sizing chart plays a fundamental role.

Physical comfort 

Well-fitting clothes are inherently more comfortable. When garments aren’t too tight or too loose, customers experience a heightened sense of physical well-being, fostering comfort in their own bodies. 

Positive self-image 

Plus-size clothing tailored to accentuate strengths and minimize areas of concern can positively impact self-image.  

Feeling good about what one wears contributes to a more optimistic body image. 

Trust 

Clothing that fits well and highlights positive features can instill confidence.  

This boost in confidence extends across various situations, from social gatherings to professional environments. 

Less stress when choosing clothes 

Accurate size charts and well-fitting plus-size clothing alleviate stress when deciding what to wear.  

This reduces fashion-related anxiety and the challenges of finding clothes that fit and flatter. 

Empowerment 

Access to clothes that align with personal style and fit well empowers individuals to express their uniqueness. The ability to showcase individuality through fashion can significantly elevate self-esteem. 

Swiftly create your plus-size sizing chart with Audaces 

Discover how Audaces software can streamline and enhance your fashion company’s creation process with precise measurement and a superb plus-size sizing chart.
Explore some of our key offerings: 

Audaces360

Audaces360 Cycle

Audaces360 is a revolutionary multi-platform that integrates all creative and productive stages of fashion, providing a comprehensive solution for successful collection creation and production.  

Utilizing 4.0 technology, Audaces360 allows you to unleash creativity and design stunning outfits directly on your computer, transforming ideas into reality within minutes.  

Beyond creation, Audaces360 optimizes resources and saves time, crucial elements in the fast-paced fashion industry.  

It empowers everyone seeking innovation, efficiency, and success in fashion, serving as the ultimate tool for balancing creativity and profitability. 

Audaces Idea 

Audaces Idea is an essential tool for the fashion industry, offering integration between the technical sheet and pre-cost, facilitating effective communication across all development and production areas. 

With Audaces Idea, fashion processes become more efficient, economical, and aligned with market demands. 

Audaces Pattern  

Audaces Pattern is the definitive solution for ensuring excellence in your collection’s execution.  

Develop high-quality, precise patterns directly on the computer, regardless of complexity, size, or detail.  

The software provides a speed advantage, enabling the creation of digital patterns up to 70% faster than manual methods, saving valuable time.  

Audaces Pattern incorporates automatic measurement tables, simplifying the development of complex patterns with just a few clicks.  

Beyond efficiency, this software aligns with sustainable practices, reducing paper waste and eliminating the need for physical pattern blocks accumulations. 

Download our free e-book and discover more of Audaces360’s features that will revolutionize your apparel production and align your brand with the future demands of the market:

FAQ

Why is a plus-size sizing chart important?

A plus-size sizing chart is pivotal for customers, enhancing their shopping experience. Simultaneously, it contributes to the success of brands and companies in the fashion industry.

What are the main challenges in creating a plus-size sizing chart?

Challenges include the diversity of bodies, limited standardization, variations in fabrics and styles, and cultural and ethical sensitivity.

How do I create a plus-size sizing chart?

Creating an accurate plus-size clothing size chart is an ongoing process that involves research, consumer feedback, and flexibility to adapt to the changing needs of the market.

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about the author
Audaces
A Audaces é uma multinacional brasileira especializada em soluções para negócios de moda.
about the author
Audaces
A Audaces é uma multinacional brasileira especializada em soluções para negócios de moda.

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