Discover how can technology revolutionize menswear production10 min read


  • The menswear niche has experienced significant growth in recent years, with rising demand for men’s fashion;
  • Men have been displaying a heightened fashion consciousness, investing more in their personal style;
  • Enhance your fashion collection by leveraging the power of 3D modeling. Get Audaces360 multi-solution free trial now!
Download the free trial of Audaces360 multi-solution now!

When it comes to menswear, we might sometimes underestimate its market potential.

However, this niche has been experiencing consistent growth, proving that it holds a prominent position and boasts even more promise than we may imagine.

It’s evident that men are placing a greater emphasis on their appearance, leading to an amplified relevance of the male sector within the fashion industry.

If you’re interested in getting to know more about the expansion of this sector, its significance, and the impact of technology on consumer behavior, this article it’s for you!

Read on and enjoy!

What is the importance of menswear in the clothing industry?  

In recent years, the demand for men’s fashion has experienced a surge.

Men are becoming increasingly fashion-conscious, investing more and more in their personal style. This shift in behavior has resulted in a substantial increase in men’s clothing sales and, subsequently, the expansion of the apparel market.

By solely focusing on women’s fashion, companies limit their potential target audience.

However, by incorporating menswear into their offerings, they can tap into a broader and more diverse customer base.

This inclusivity allows businesses to cater to men of different ages, styles, and preferences, expanding their reach and unlocking new business opportunities.

Menswear has seen a growing influence of trends and innovations. Men are actively seeking unique styles, high-quality garments, and a wide array of options in their wardrobes.

The impact of the menswear sector extends beyond individual fashion choices. It generates a ripple effect throughout the entire apparel industry.

As the demand for men’s clothing continues to rise, more designers and manufacturers become involved in this segment.

This stimulates the economy and creates job opportunities in various related industries, ranging from fabric production to retail.

Learn more: How to create a clothing color chart to elevate your collection

What are the key pieces in men’s fashion?

A male stylist designing a menswear pattern.

It is important to remember that fashion is constantly evolving and that

Regarding men’s fashion, it’s important to note that trends are ever-changing, and individual preferences vary.

That said, there are certain menswear pieces that are widely considered essential and popular. Here are some of the main ones:

Classic dress shirt

The dress shirt is a timeless essential in every man’s wardrobe. It serves as a versatile option that can be worn in formal or professional settings, as well as at elegant social events.

Typically crafted from fabrics like cotton or linen, dress shirts come in an extensive variety of colors and patterns, allowing for individual style expression.

Basic t-shirt

Basic t-shirts are the expression of comfort and versatility, making them ideal for casual wear. They are available in a wide range of colors, fabrics, and styles, including crew neck and v-neck variations.

They are fundamental pieces that complement informal outfits and can be effortlessly paired with jeans, shorts, jackets, and various other garments, offering endless styling possibilities.


Jeans have solidified their place as a timeless essential in menswear. They synthesize versatility and can be worn on various occasions, particularly more relaxed ones.

With different cuts available, such as slim, straight, and relaxed, men have the freedom to select the style that best suits their body type and personal taste.

Dress pants

Dress pants are the go-to choice for formal and professional events or special occasions.

Crafted from finer fabrics like high-quality wool or cotton, they exude refined elegance.

Often paired with dress shirts and blazers, dress pants create a sophisticated look, perfect for making a polished statement!

Learn more: How to master sustainable creation and production in the eco-fashion era


A blazer holds the power to instantly elevate a masculine look, making it a must-have piece.

It can be paired with a dress shirt for formal occasions or even styled with a basic t-shirt for a more casual vibe, depending on the event or setting.

Blazers are available in a variety of colors and styles, ranging from classic navy to eye-catching plaids.

Winter coat

When the colder months arrive, a winter coat becomes an indispensable item.

With several options to choose from, such as wool coats, padded jackets, overcoats, or parkas, these coats not only provide much-needed protection from the cold but also serve as a style statement.


No masculine look is complete without the right pair of shoes.

Popular footwear options include dress shoes, casual sneakers, boots, loafers, and leather shoes.

The choice of footwear depends on personal style and the occasion – also considering comfort, of course!

Learn more:Check out 8 advantages of the clothing measurements chart for the fashion business 

What to expect from the future of technology in men’s fashion?

A man and woman in a menswear atelier discussing an outfit.

The rapid advancement of technology in menswear holds immense potential for numerous benefits.

One such advancement is the integration of electronic devices into smart clothing and fabrics, offering adaptability to changing weather conditions.

This progression aims to enhance the comfort, functionality, and durability of men’s fashion pieces, catering to the evolving demands and needs of modern consumers.

Here are some of the benefits we can anticipate from this fusion:

Exceptional durability

Through the implementation of innovative materials and manufacturing techniques, men’s clothing is poised to exhibit remarkable durability.

This includes the utilization of fabrics highly resistant to wear and tear, along with reinforced seams and finishes that prolong the lifespan of the garments.

Liquid repellent nanotechnology

The integration of nanotechnology into fabrics can result in clothing that repels liquids, offering superior stain resistance and effortless cleaning.

By incorporating nanoparticles, these fabrics create a protective barrier against liquid substances, rendering clothes more resilient to accidental spills and enhancing their overall longevity.

Odor-inhibiting and insect-repellent apparel

New technologies can lead to the creation of clothing with antibacterial properties that inhibit the growth of odor-causing bacteria.

Additionally, the application of insect-repellent substances to fabrics can provide protection against insect bites and discomfort, improving the comfort of the wearer.

Antimicrobial fabrics

Using fabrics with antimicrobial properties can hinder the proliferation of bacteria and germs in men’s clothing.

This feature proves beneficial in environments where hygiene is paramount, such as sportswear and professional uniforms, ensuring a cleaner and more hygienic experience.

Learn more: Find out how futuristic fashion is revolutionizing the industry with technology

How does technology help in the advancement of menswear?

A man visualizing a piece of menswear with the help of an Augmented Reality device.

Technology revolutionizes the world of menswear, transforming various aspects ranging from design and production to customer experience and marketing.

Its influence drives innovation, efficiency, and personalization within the industry, opening doors to new opportunities and enhancing the creation of menswear.

Discover the main areas where clothing technology can make a significant impact!

Streamlined design and creation processes

Technology empowers menswear designers with advanced tools and software, improving the design and creation processes.

With the aid of these tools, designers can accurately bring their visions to life.

For instance, 3D design software enables stylists to create virtual models of garments, saving time and resources by reducing the need for physical samples.

Learn more: Industry 4.0: Everything you need to know about the future of apparel

Efficient prototyping and production

Technological advancements like 3D printing and laser cutting are transforming the prototyping and production stages of menswear.

These technologies enable designers to prototype clothing and accessories swiftly and precisely, allowing for rapid iteration and experimentation before moving to mass production.

Moreover, digitalization and process automation contribute to error reduction and enhance the quality of the developed pieces.

Enhanced retail and customer experience

Technology has transformed the way men shop for clothing and accessories, revolutionizing the retail landscape.

Online stores provide convenient access to a wide range of menswear products, anytime and anywhere.

Moreover, augmented reality (AR) and virtual reality (VR) technologies have enhanced the customer experience by allowing individuals to virtually visualize how garments would look on their bodies before making a purchase decision.

Personalization and customization

Technology has paved the way for personalized and customized men’s clothing tailored to individual preferences.

Through online design tools, customers can choose specific fabrics, colors, styles, and fits, creating bespoke pieces that align with their unique tastes.

Furthermore, technology enables the development of smart clothing, integrating features such as physical activity sensors and connectivity with electronic devices, providing functional and cutting-edge options for discerning consumers.

Dynamic marketing and brand promotion

Social media platforms have become indispensable in marketing and promoting menswear.

Designers and brands leverage these platforms to reach a vast audience, showcase their work, engage with consumers, and receive direct feedback.

Besides, the analysis of consumer data and the utilization of algorithms enable the identification of specific preferences, facilitating more precise targeting of marketing strategies for optimal results.

Learn more: How can fashion brands boost their business with technology?

Create your menswear pieces with industry-leading technology

Audaces360 cycle.

Industry 4.0 has enabled brands to revolutionize their approaches, capturing the attention of their target audience with more precision.

In this scenario, Audaces360 multi-solution is a game-changing ecosystem that empowers clothing companies to craft exceptional collections tailored to the male audience.

Discover the limitless possibilities of this transformative ecosystem!


Cutting-edge multi-solution developed by Audaces, Audaces360 seamlessly integrates the creative and productive stages of your clothing business.

This comprehensive solution offers a holistic perspective of the entire process, leveraging a suite of complementary tools.

The flow of information in real time ensures accurate and reliable data, enabling an efficient decision-making and sharper communication.

With Audaces360, you can diversify your product offerings while optimizing stock management, which contributes to increased profitability.

Cutting Room 4.0

Imagine having complete control over your company’s production at your fingertips! With Cutting Room 4.0, the ultimate system solution for the fashion industry, this becomes a reality.

Experience unparalleled management of garment cutting processes, supported by accurate and integrated data provided in real time through intelligent equipment.

When we speak of the Cutting Room, we mean on-time deliveries and flawlessly cut components.

The following equipment comprises the Cutting Room:

Discover a step-by-step guide to fashion manufacturing and how it can elevate your production capabilities. Don’t miss out on our free e-book; download it now:


Why is menswear important for the clothing industry?

As men become more fashion-conscious and invest in their personal style, there has been a significant increase in sales of men’s clothing. This trend has led to the expansion of the apparel market and highlights the growing importance of men’s fashion in the industry.

What are the essential pieces in menswear?

Some key pieces in men’s fashion include dress shirts, basic t-shirts, jeans, dress pants, blazers, winter coats, and a variety of shoes to complete the look.

How does technology contribute to the development of menswear?

Technology plays a crucial role in the advancement of menswear by driving innovation, enhancing efficiency, and enabling personalization. It opens new opportunities for designers and brands to create unique and tailored menswear, improving the overall quality and experience for consumers.

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Audaces is a global reference in the development of innovative solutions for the fashion industry, integrating processes, people, and technology.

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