Learn how to drive business growth in fashion with NFTs8 min read


  • NFTs represent digital assets of unique authenticity and exclusivity, as they are accompanied by registered certificates;
  • NFTs can empower artists and independent fashion designers, enabling them to gain support and recognition;
  • Manage every facet of your production process with Audaces360, our all-encompassing digital multi-solution. Get the free trial now!
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If you’ve been keeping up with the latest technological advancements, you might have come across the buzzword NFT. However, perhaps you’re still unfamiliar with what these initials stand for and how they can revolutionize the fashion industry.

In recent times, NFTs have soared in popularity, with major brands already embracing this trend.

Would you like to delve deeper into the world of NFT in fashion?

Want to discover how to incorporate it into your company and uncover effective strategies?

Then join us in this article to unravel all the details about this digital asset.

Enjoy the read!

After all, what is an NFT in fashion?

NFTs, known as Non-Fungible Tokens, are digital assets accompanied by certified authenticity values. In the realm of fashion, this distinct characteristic distinguishes each product as exceptional and exclusive.

These tokens are built upon blockchain technology. Consequently, when acquiring a fashion NFT, the buyer obtains a digital certificate serving as irrefutable evidence of their sole ownership of the item.

This implies that even if digital copies exist, the NFT holder remains the sole proprietor of the original piece.

Furthermore, fashion NFTs have the potential to encapsulate detailed information regarding the item’s history and provenance. This feature enhances the authentication process, substantiating its originality.

The popularity of fashion NFTs is on the rise, providing collectors and enthusiasts with a digital and secure gateway to access exclusive items.

Learn more: Find out how futuristic fashion is revolutionizing the industry with technology

How do NFTs impact the fashion industry?

The animated gif shows the creation of a digital garment in Audaces Fashion Studio, which can further become a fashion NFT.

NFTs have a revolutionary potential in the fashion industry, allowing brands to create new revenue streams, support independent artists and designers, and embrace core values of authenticity, transparency, and sustainability.

Discover the impact of NFTs on industry businesses below!

Authenticity and transparency

NFTs guarantee the genuineness of fashion items, which is a concern for both stylists and consumers.

Leveraging the power of blockchain technology, NFTs enable meticulous tracking of an item’s origin and comprehensive history, effectively combating the menace of piracy and fraud.

Learn more: What is virtual fashion design and why use it in your clothing business?

New revenue sources

NFTs can be used to monetize exclusive fashion items. Imagine limited edition clothing and accessories, traditionally available to only a select few? With NFTs, these coveted creations can now be transformed into digital assets, enabling broader accessibility and new sources of revenue.

New opportunities for artists

NFTs unlock a realm of opportunities for independent artists and visionary fashion designers. With NFTs, these creative minds can bring their creations to life, bypassing intermediaries.

By crafting their very own fashion NFTs, they can directly connect with their audience and showcase their talent, fostering their entrepreneurial spirit.

Learn more: What are 3D modeling and its benefits for clothing design and production?

Cleaner fashion footprint

The fashion industry’s environmental footprint is notorious, ranking among the most polluting sectors worldwide.

However, NFTs offer a transformative solution by enabling brands to mitigate their environmental impact. How? By leveraging NFTs, brands can create and sell fashion items without the need for physical production.

Learn more:  How does technology in fashion impact the textile industry? 

Fashion brands that have already joined the NFT market

Several brands are harnessing the NFTs’ potential to unlock fresh business opportunities, amplify authenticity, and deliver captivating consumer experiences.

As the technology gains wider adoption, it is expected that a multitude of fashion industry brands will follow suit and venture into the universe of NFTs. Explore the brands that have already taken this leap:


Promotional image of a Gucci’s Fashion NFT.

In collaboration with Christie’s, a leading auction house, Gucci unveiled their NFT creation, the “Gucci Aria” digital bag, captivating discerning collectors worldwide. Expanding its NFT endeavors, Gucci continues to create alliances with other esteemed brands, propelling the fusion of fashion and blockchain technology.

Enter the metaverse and discover Gucci’s enchanting virtual realm, named Vault. Serving as a time machine, Vault contains an array of collection pieces, new releases, and exclusive digital-only items, an incredible hub for Gucci enthusiasts.

Within the store, you can find vintage treasures from the 60s, offering an assortment of bags, scarves, clothing, and even household articles.

Gucci extends further with their collaboration with global entertainment brand SUPERPLASTIC, resulting in the SUPERGUCCI collection.

It showcases 10 mesmerizing NFTs, featuring characters adorned in iconic Gucci prints.

Ralph Lauren

Ralph Lauren presents NFTs that deliver opulent collections encompassing both men’s and women’s attire, alongside exclusive handbags and accessories.

Items can be purchased using various cryptocurrencies, including Bitcoin, Ethereum, Polygon, Dogecoin, and many more.

Tommy Hilfiger

A pioneer in the metaverse, Tommy Hilfiger collaborated with prominent meta fashion influencers to infuse inspiration into their digital garments and NFTs.

These exclusive editions showcase prints and patterns that pay homage to the brand’s style.

Consumers can immerse themselves in the complete Tommy Hilfiger brand experience by visiting their virtual store in the metaverse.


The renowned sports brand Nike has collaborated with RTFKT to produce NFTs that draw inspiration from their iconic Dunk shoes.

The most basic sneakers start at a minimum value of 2.2 ETH, equivalent to approximately 1.816,35 USD.

As the rarity of the NFT increases, so does its price, offering collectors the opportunity to secure highly sought-after pieces.

Learn more:  What is digital clothing and how does it impact the fashion industry? 

Is there really a market for virtual garments with high prices?

Absolutely! Some individuals are willing to invest substantial sums in virtual clothing, including fashion NFTs.

The allure stems from the fact that NFTs represent one-of-a-kind and authentic pieces, which holds immense value for collectors and fashion enthusiasts alike.

However, it’s crucial to note that the valuation of NFTs is highly subjective and can fluctuate greatly. While certain fashion NFTs fetch exorbitant prices, others may struggle to find buyers or command high amounts.

Moreover, the demand for fashion NFTs and other digital items is a relatively new and continuously evolving phenomenon, making it challenging to predict its future trajectory.

As more brands embrace NFTs and consumers develop a deeper interest in these items, these tokens are expected to gain even more popularity.

Create your first fashion NFTs with Audaces Fashion Studio

Fashion NFTs: Screenshot of the Audaces Fashion Studio interface simulating the creation of a 3D dress.

Audaces Fashion Studio stands as the go-to software for professionals in the fashion industry, enabling them to design and develop top-quality garments and accessories.

With its tools, including 2D and 3D modeling capabilities, size and proportion adjustments, fabric simulations, and realistic visualizations of finished pieces, Audaces Fashion Studio empowers designers to bring their creative visions to life.

When it comes to creating NFTs, Audaces Fashion Studio allows users to craft unique fashion designs, serving as the foundation for NFT creation.

The software ensures that models are generated in high resolution, meticulously detailed, and seamlessly transformed into NFTs with uncompromised digital quality.

Additionally, the software facilitates the generation of digital prototypes, enabling clear and captivating presentations of the fashion template to NFT buyers.

Through this tool, intricate details of the garment can be animated and simulated, capturing the attention and interest of potential consumers while enhancing the value of the NFT.

So… Want to create your own fashion NFT and gain insights into the metaverse realm?

Download our free and find out the endless possibilities of this universe elevate your clothing business!


What is a fashion NFT?

Fashion NFTs, also known as Non-Fungible Tokens, are digital assets accompanied by registered certificates that authenticate their uniqueness and exclusivity within the fashion realm. Each product is accompanied by this certification, further enhancing its value.

How do NFTs impact the fashion industry?

NFTs have the potential to revolutionize the fashion industry, opening up avenues for brands to create innovative revenue streams while simultaneously supporting independent artists and designers. They also champion essential values such as authenticity, transparency, and sustainability.

Which renowned brands have embraced the fashion NFT market?

Leading brands such as Gucci, Nike, Ralph Lauren, and Tommy Hilfiger have embraced the world of fashion NFTs, leveraging this technology to offer unique digital experiences and collections.

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about the author
A Audaces é uma multinacional brasileira especializada em soluções para negócios de moda.
about the author
A Audaces é uma multinacional brasileira especializada em soluções para negócios de moda.

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