Why invest in the quiet luxury trend to create a collection?9 min read

Summary 

• Quiet luxury is taking the fashion world by storm, becoming a viral sensation on social media.
• This trend values quality over quantity and promotes a more subtle, elegant aesthetic.
• Discover how our solution can help you create designs that align with quiet luxury. Try Audaces360 for free! 

Fashion trends come and go faster than ever, thanks to social media. To stay ahead of the curve, you must understand and adapt to these shifts. 

One trend that’s stuck around is quiet luxury, often called the old money aesthetic. It’s all about looking rich without being flashy, a concept known as “stealth wealth”. 

Sounds like too much information? Don’t worry! We’re here to break it down and show you how to incorporate quiet luxury into your next fashion collection. 

Happy reading! 

What is quiet luxury? 

Quiet luxury is a fashion and lifestyle trend. It emphasizes quality, understated elegance, and timeless pieces over flashy brands and logos. 

Essentially, it’s about looking effortlessly stylish and sophisticated without making overt displays of wealth. 

The focus is on high-quality materials, impeccable fit, and classic designs that stand the test of time. 

The term gained significant visibility and became even more popular after Sofia Richie Grainge’s wedding. People widely admired the celebrity’s fashion and decor choices for their refinement. 

The event was all over social media and the news, and everyone was talking about her chic, minimalist style. It was the perfect example of subtle class and made everyone talk about quiet luxury. 

Fashion designers Mary-Kate and Ashley Olsen, along with actress Gwyneth Paltrow, are other names that embody the trend. 

Learn more: Decode dressing trends and how to apply them to your designs 

What is the importance of this trend for fashion design? 

The quiet luxury trend represents a huge shift in consumer preferences. It inspires designers to create clothes that transcend the fast-fashion cycle. And searches for quiet luxury continue to rise online.

It challenges the traditional notion of luxury, which is synonymous with expensive brand logos. Instead, it focuses on premium materials, expert craftsmanship, perfect fit, and timeless style. 

As a result, it gives smaller companies the opportunity to stand out. Quiet luxury is definitely not exclusive to big names of the fashion industry.

However, if you seek inspiration, look to Italian quiet luxury brands like Loro Piana, Brunello Cucinelli, and Max Mara. 

Key features of quiet luxury clothing 

The cornerstone of quiet luxury is investment pieces. Make them the foundation of your collection. Consider this concept when developing your design and creating marketing campaigns. 

Investment pieces are wardrobe staples designed to last. They combine classic styles with high-quality materials and impeccable fit. 

Consumers are willing to invest in quiet luxury clothing. To justify the premium price, designs must embody some qualities: 

Noble materials 

Quiet luxury often evokes images of a soft cashmere sweater or a refined merino wool trench coat. 

Now, go beyond and imagine other exceptional materials. Picture a stunning silk dress or a timeless linen shirt. 

High-end fabrics not only feel luxurious but also ensure longevity, making each piece a timeless investment. 

Learn more: Uncover the fabric composition chart and the most utilized types 

Muted tones 

Muted colors are those that have low saturation. They are the opposite of bright ones, characterized by a softer, more subdued appearance. 

The color palette of quiet luxury revolves around neutral shades like beige, navy, gray, and black. 

These tones exude sophistication and allow the quality of the design and materials to take center stage.

Learn more: How to apply the color of the year to your fashion collection?

Perfect fit 

Attention to detail is paramount in quiet luxury. Garments should fit flawlessly, highlighting the body’s natural shape without being overly tight or loose. 

A perfect fit is a hallmark of high-end fashion. To achieve this, invest time in design creation and pattern making. Employ technology to generate 3D renderings of your designs before final production. 

Learn more: Why should your company invest in fabrication technology? 

Minimalist details 

Less is often more when it comes to quiet luxury. Subtle design elements, such as clean lines, understated embellishments, and hidden closures, contribute to the overall sense of refinement. 

When designing, focus on timelessness rather than trendiness. Steer clear of daring cuts or experimental details. Opt for classic lengths and silhouettes. Remember, these garments should be timeless staples.

Get exclusive access to the latest fashion trends with our free magazine. Download now and learn how to create top-selling designs!

What do consumers look for in quiet luxury fashion?

We’ve covered the design aspects of quiet luxury. Let’s now shift our focus to the consumer and explore their desires when it comes to these types of pieces. 

Versatility 

Quiet luxury consumers seek pieces that effortlessly transition from day to night and across different occasions. 

They value versatile pieces and the ability to create multiple looks with a single item. This ensures they can maximize the return on their investment. 

During the design process, pay attention to how well the garments complement each other. Marketing images that highlight this coordination can make your collection appear even more versatile. 

This, in turn, encourages customers to buy multiple products to create a complete outfit. 

Learn more: 8 tips on choosing garment types for your fashion collection 

Quality and durability 

Given the higher price point associated with quiet luxury, consumers expect exceptional quality and durability. 

They are willing to invest in garments that will withstand the test of time. This applies both in terms of material integrity and style relevance. 

To optimize costs, consider reusing fabrics across different garments. A raw-colored linen set, including a top, skirt, and loose pants, is a classic example. 

Learn more: Discover essential techniques on how to draw a skirt online 

Sustainability 

Conscious consumption is a key driver for many quiet luxury consumers. After all, sustainable practices in fashion are a powerful trend that’s here to stay. 

They seek brands that prioritize ethics and sustainability, from material sourcing to production processes. Being transparent and providing visibility throughout the process are also important factors. 

Learn more: 8 sustainability trends in the textile industry 

Sophistication

Quiet luxury is synonymous with refinement and elegance. Consumers in this market appreciate understated luxury and seek pieces that elevate their aesthetic. 

They value timeless designs that exude sophistication and confidence. Keep in mind that the aim is to achieve an “old money” look, not to show off wealth. 

The focus should be on quality and style, rather than the price tag. Pay close attention to the details and make it appear high-end without screaming “expensive”.  

How does the quiet luxury trend contribute to sustainability?

Quiet luxury favors classic styles over temporary trends. This approach minimizes waste generated by fast fashion and encourages a more curated wardrobe. 

And to achieve the high standards of quiet luxury, cutting-edge design and production methods are essential. That’s why companies use technology to reach this level of precision in design and pattern making.  

Consequently, the production process becomes more sustainable by reducing the need for countless physical samples. 

Fashion designers carefully refine details on computer screens, resulting in a clean, efficient process and superior products.

Create your quiet luxury collection with Audaces technology

Audaces Fashion Studio 

Audaces Fashion Studio is one of the groundbreaking innovations within Audaces360, our comprehensive suite of solutions for fashion. 

This cutting-edge technology empowers fashion designers to create directly on a 3D mannequin. It offers tools and functionalities to support every stage of a sustainable design process. 

By streamlining repetitive and time-consuming tasks, it also frees up designers’ time. Professionals can focus on what truly matters: creating stunning apparel. 

Its intuitive interface and features enable you to examine fit, drape, and movement in different body types. Explore fabrics, colors, textures, and prints! 

Audaces Idea 

Audaces Idea is our solution for designers to create fashion sketches. It enables you to develop precise technical drawings, ensuring exceptional detail and information accuracy. 

This eliminates errors and streamlines communication between design, development, and production teams. It helps reduce development time and ensure timely deliveries. 

Quickly apply and change designs with easy-to-use tools, allowing you to concentrate on your creative ideas. 

Audaces Idea also integrates your sketches with tech packs and automatic pre-costs. Complete your entire workflow in only one interface! 

Audaces Isa 

Audaces Isa empowers fashion companies to take control of their entire collection development process. 

It centralizes data, streamlines workflows, and fosters collaboration, leading to more than a 30% reduction in product launch time. 

You can even access your collection’s progress directly from your phone, anytime, anywhere, with the mobile version. 

With this comprehensive solution, teams can access and share data effortlessly in a central environment. Deliver collections to market with greater agility! 

Discover Audaces360 and experience the future of fashion technology. Explore our comprehensive suite of solutions today!

FAQ