{"id":67600,"date":"2015-05-26T00:00:00","date_gmt":"2015-05-26T03:00:00","guid":{"rendered":"http:\/\/site.audaces.com\/a-importancia-da-propaganda-na-industria-da-moda\/"},"modified":"2022-06-29T18:17:03","modified_gmt":"2022-06-29T18:17:03","slug":"a-importancia-da-propaganda-na-industria-da-moda","status":"publish","type":"post","link":"https:\/\/audaces.com\/pt-br\/blog\/a-importancia-da-propaganda-na-industria-da-moda","title":{"rendered":"A import\u00e2ncia da propaganda na ind\u00fastria da moda"},"content":{"rendered":"<p><strong>Por Greice Verrone<\/strong><br \/>\n<strong>Designer de Moda<\/strong><\/p>\n<p style=\"text-align:justify\">A constante mudan\u00e7a de cen\u00e1rios mercadol\u00f3gicos tem levado muitas organiza\u00e7\u00f5es a adotar uma postura empresarial contempor\u00e2nea que as permitam sobreviver a essas oscila\u00e7\u00f5es que simplesmente varrem do mercado, todo ano, empresas despreparadas para lidar com o seu p\u00fablico. Nesse contexto, a propaganda na ind\u00fastria da moda possui grande import\u00e2ncia para dar notoriedade \u00e0s cole\u00e7\u00f5es de moda.<\/p>\n<p style=\"text-align:justify\">Entre as ferramentas indispens\u00e1veis no mercado da Moda, est\u00e3o os cat\u00e1logos. Os mais usados usado hoje na ind\u00fastria do vestu\u00e1rio s\u00e3o:<\/p>\n<p style=\"text-align:justify\"><strong><em>1. Revista da Marca: <\/em><\/strong>um dos instrumentos utilizados como propaganda na ind\u00fastria da moda \u00e9 a revista da marca, que \u00e9 um material de circula\u00e7\u00e3o de marketing interno da empresa. Ela tem como finalidade apresentar para colaboradores da empresa informa\u00e7\u00f5es gerais da marca, mostra as a\u00e7\u00f5es em que a marca est\u00e1 envolvida e tamb\u00e9m fala de seus produtos, unindo dicas de moda e tend\u00eancias.<\/p>\n<p style=\"text-align:center\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/s3-sa-east-1.amazonaws.com\/wordpress-audaces-com\/images\/Blogs\/Cria%C3%A7%C3%A3o\/20150526\/1%2Ba%2Bimportancia%2Bda%2Bpropaganda%2Bna%2Bindustria%2Bda%2BModa.jpg\" style=\"height:390px; width:300px\"> <img decoding=\"async\" alt=\"\" src=\"https:\/\/s3-sa-east-1.amazonaws.com\/wordpress-audaces-com\/images\/Blogs\/Cria%C3%A7%C3%A3o\/20150526\/2%2Ba%2Bimportancia%2Bda%2Bpropaganda%2Bna%2Bindustria%2Bda%2BModa.jpg\" style=\"height:392px; width:295px\"><\/p>\n<p style=\"text-align:justify\"><strong>2. <\/strong><strong><em><strong>Cat\u00e1logo Conceito<\/strong>:<\/em><\/strong> esse meio de propaganda na ind\u00fastria da moda conta todo o conceito da cole\u00e7\u00e3o, e vai al\u00e9m do que mostrar a pr\u00f3pria roupa. Nesse caso, a mensagem deve ficar expl\u00edcita por meio do ambiente e da atitude dos modelos. Busca encantar os clientes e despertar neles o desejo de conhecer os produtos que a marca apresenta para determinada esta\u00e7\u00e3o.<\/p>\n<p style=\"text-align:center\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/s3-sa-east-1.amazonaws.com\/wordpress-audaces-com\/images\/Blogs\/Cria%C3%A7%C3%A3o\/20150526\/3%2Ba%2Bimportancia%2Bda%2Bpropaganda%2Bna%2Bindustria%2Bda%2BModa.jpg\" style=\"height:220px; width:339px\"><\/p>\n<p style=\"text-align:justify\"><strong><em>3. LooK Book:<\/em><\/strong> \u00c9 o cat\u00e1logo em que o stylist exp\u00f5e diferentes formas e maneiras de compor os produtos da cole\u00e7\u00e3o. Geralmente tem um volume maior de imagens. \u00c9 um material rico em elementos e com apelo mais comercial. Esse material tamb\u00e9m auxilia a equipe de vendedores de loja a atuarem como consultores no momento da venda.<\/p>\n<p style=\"text-align:center\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/s3-sa-east-1.amazonaws.com\/wordpress-audaces-com\/images\/Blogs\/Cria%C3%A7%C3%A3o\/20150526\/4%2Ba%2Bimportancia%2Bda%2Bpropaganda%2Bna%2Bindustria%2Bda%2BModa.jpg\" style=\"height:282px; width:400px\"><\/p>\n<p style=\"text-align:justify\"><strong><em>4. Cat\u00e1logo T\u00e9cnico:<\/em><\/strong> \u00c9 o cat\u00e1logo que cont\u00e9m informa\u00e7\u00f5es t\u00e9cnicas sobre o produto, medidas, composi\u00e7\u00f5es de materiais, tamanhos e cores. \u00c9 um material direcionado a representantes e ou executivos de contas no showroom.<\/p>\n<p style=\"text-align:center\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/s3-sa-east-1.amazonaws.com\/wordpress-audaces-com\/images\/Blogs\/Cria%C3%A7%C3%A3o\/20150526\/5%2Ba%2Bimportancia%2Bda%2Bpropaganda%2Bna%2Bindustria%2Bda%2BModa.jpg\" style=\"height:193px; width:400px\"><\/p>\n<p><strong>Leia mais:<\/strong><br \/>\n<a href=\"https:\/\/audaces.com\/publicidade-atua-na-construcao-de-valor-de-marca\/\" style=\"line-height: 1.6em;\" target=\"_blank\" rel=\"noopener\">Publicidade atua na constru\u00e7\u00e3o de valor de marca<\/a><br \/>\n<a href=\"https:\/\/audaces.com\/marketing-de-moda-fortalece-a-imagem-da-marca\/\" style=\"line-height: 1.6em;\" target=\"_blank\" rel=\"noopener\">Marketing de moda fortalece a imagem da marca<\/a><br \/>\n<a href=\"https:\/\/audaces.com\/pt-br\/blog\/o-que-e-midia-kit-\" style=\"line-height: 1.6em;\" target=\"_blank\" rel=\"noopener\">O que \u00e9 Midia Kit?<\/a><\/p>\n<p style=\"text-align:center\"><a href=\"https:\/\/conteudo.audaces.com\/qualidade-pecas-roupa-02\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/audaces.com.br\/mkt\/imagens-20131212\/Banner_rp4_qualidade+pe%C3%A7as.png\" style=\"height:240px; width:419px\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Conhe\u00e7a alguns dos cat\u00e1logos usados como propaganda na ind\u00fastria da moda<\/p>\n","protected":false},"author":54,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61],"tags":[],"class_list":["post-67600","post","type-post","status-publish","format-standard","hentry","category-gestao-negocios-moda"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v27.3) - 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