{"id":67417,"date":"2014-10-06T00:00:00","date_gmt":"2014-10-06T03:00:00","guid":{"rendered":"http:\/\/site.audaces.com\/fashion-buyer-comprador-de-moda\/"},"modified":"2014-10-06T00:00:00","modified_gmt":"2014-10-06T03:00:00","slug":"fashion-buyer-comprador-de-moda","status":"publish","type":"post","link":"https:\/\/audaces.com\/pt-br\/blog\/fashion-buyer-comprador-de-moda","title":{"rendered":"Fashion Buyer \u2013 Comprador de Moda"},"content":{"rendered":"<p><strong>Por Greice Verrone<br \/>Designer de Moda<\/strong><\/p>\n<p>Comprador de moda, ou<strong> Fashion Buyer <\/strong>como &eacute; chamado em geral, &eacute; considerado um dos trabalhos mais glamurosos dentro da ind&uacute;stria da moda. Trabalhar, viajar pesquisando tend&ecirc;ncias nas maiores capitais da moda, visitar show rooms, fazer compras e ainda ganhar por isso, parece o emprego dos sonhos. Mas essa profiss&atilde;o n&atilde;o &eacute; s&oacute; luxo e divers&atilde;o, &eacute; tamb&eacute;m uma profiss&atilde;o de grande responsabilidade.<\/p>\n<\/p>\n<p style='text-align:center'><img src='https:\/\/audaces.com.br\/mkt\/imagens-20131212\/fashion+buyer+profiss%C3%A3o%20-%201.png' \/> <\/p>\n<\/p>\n<p style='text-align:center'><span style='font-size:8pt'>Foto: Nova York &ndash; uma das capitais da moda.<\/span><\/p>\n<p>O comprador deve conhecer e compreender as mais recentes tend&ecirc;ncias, as cores, os estilos, selecionar linhas que atrair&atilde;o seu p&uacute;blico consumidor e que, acima de tudo, ser&atilde;o vendidas rapidamente.<\/p>\n<\/p>\n<p style='text-align:center'><img src='https:\/\/audaces.com.br\/mkt\/imagens-20131212\/fashion+buyer+profiss%C3%A3o%20%20-%202.png' \/><\/p>\n<\/p>\n<p style='text-align:center'><span style='font-size:8pt'>Foto: My American Life<\/span><\/p>\n<p>A compra profissional de moda deve explorar o significado de comprar em termos de suas atividades, processos e das pessoas envolvidas, tudo a partir do ponto de vista do consumidor. S&atilde;o v&aacute;rios tipos de trabalhos dentro da &aacute;rea de compras de moda, variando desde aquela que desenvolve uma linha da pr&oacute;pria marca ou compra para lojas de departamentos, multimarcas, outlets.<\/p>\n<\/p>\n<p style='text-align:center'><img src='https:\/\/audaces.com.br\/mkt\/imagens-20131212\/fashion+buyer+profiss%C3%A3o%20%20-%203.png' \/><\/p>\n<p>Cada tipo de profissional pede uma abordagem um pouco diferente e apresenta suas nuances pr&oacute;prias. Mas no geral demanda os mesmos processos, qualifica&ccedil;&otilde;es e conhecimento, sendo o consumidor uma vari&aacute;vel no processo.<\/p>\n<p>Com as r&aacute;pidas mudan&ccedil;as da moda e com a intensa concorr&ecirc;ncia entre os produtos e marcas, o sucesso na coloca&ccedil;&atilde;o de produtos no mercado exige, al&eacute;m da criatividade e talento do comprador de moda, a administra&ccedil;&atilde;o de fornecedores com efici&ecirc;ncia, controle das vendas, acompanhamento constante do ambiente e planejamento de merchandising.<\/p>\n<p><em>Refer&ecirc;ncia:<br \/>COSTA, Eduardo Ferreira. <strong>Comprador de Moda<\/strong>.<\/em><\/p>\n<\/p>\n<p style='text-align:center'><a href='https:\/\/audaces.com\/pt-br\/materiais-educativos' target='_blank' rel=\"noopener\"><img alt='' src='https:\/\/s3-sa-east-1.amazonaws.com\/wordpress-audaces-com\/images\/Banners\/banner_portal_464x258.gif' style='height:167px; width:300px' \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fashion Buyer \u2013 Comprador de Moda<\/p>\n","protected":false},"author":54,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61],"tags":[],"class_list":["post-67417","post","type-post","status-publish","format-standard","hentry","category-gestao-negocios-moda"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - 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