{"id":145208,"date":"2023-06-28T10:00:00","date_gmt":"2023-06-28T10:00:00","guid":{"rendered":"https:\/\/audaces.com\/?p=145208"},"modified":"2024-02-26T11:14:17","modified_gmt":"2024-02-26T14:14:17","slug":"moda-phygital","status":"publish","type":"post","link":"https:\/\/audaces.com\/pt-br\/blog\/moda-phygital","title":{"rendered":"O que \u00e9 moda phygital e como ela integra o f\u00edsico e o digital na sua cole\u00e7\u00e3o?"},"content":{"rendered":"\n<p><strong>Resumo: <\/strong> <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Moda phygital \u00e9 um termo que combina as palavras &#8220;f\u00edsico&#8221; e &#8220;digital&#8221;; <\/li>\n\n\n\n<li>Ela se refere \u00e0 integra\u00e7\u00e3o do mundo f\u00edsico e digital no setor da moda; <\/li>\n\n\n\n<li>Experimente gerenciar cada etapa da sua produ\u00e7\u00e3o <a href=\"https:\/\/conteudo.audaces.com\/inscricao-trial-360\" target=\"_blank\" rel=\"noreferrer noopener\">de forma gr\u00e1tis com a multissolu\u00e7\u00e3o Audaces360<\/a>! <\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/audaces.com\/pt-br\/solucoes\/sofia\" target=\"_blank\" rel=\"noreferrer noopener\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"342\" src=\"https:\/\/audaces.com\/wp-content\/uploads\/2024\/02\/BANNER-BLOG-1-1024x342.png\" alt=\"audaces sofia\" class=\"wp-image-163734\" style=\"width:930px;height:auto\" srcset=\"https:\/\/audaces.com\/wp-content\/uploads\/2024\/02\/BANNER-BLOG-1-1024x342.png 1024w, https:\/\/audaces.com\/wp-content\/uploads\/2024\/02\/BANNER-BLOG-1-300x100.png 300w, https:\/\/audaces.com\/wp-content\/uploads\/2024\/02\/BANNER-BLOG-1-768x256.png 768w, https:\/\/audaces.com\/wp-content\/uploads\/2024\/02\/BANNER-BLOG-1-1536x512.png 1536w, https:\/\/audaces.com\/wp-content\/uploads\/2024\/02\/BANNER-BLOG-1.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>A moda phygital proporciona uma experi\u00eancia h\u00edbrida e integrada aos consumidores, integrando o mundo f\u00edsico e digital no setor da moda.  <\/p>\n\n\n\n<p>Ela envolve o uso de tecnologias para aprimorar e expandir a moda f\u00edsica, bem como melhorar a compra online. <\/p>\n\n\n\n<p>A integra\u00e7\u00e3o entre o mundo f\u00edsico e digital na ind\u00fastria da moda \u00e9 de grande import\u00e2ncia, pois traz uma s\u00e9rie de benef\u00edcios para clientes e marcas.  <\/p>\n\n\n\n<p>Ela promove a inclus\u00e3o, permitindo que pessoas de diferentes locais tenham acesso a produtos e eventos de moda, mesmo \u00e0 dist\u00e2ncia. A ado\u00e7\u00e3o de m\u00e9todos de pagamento avan\u00e7ados, como carteiras digitais, traz conveni\u00eancia aos consumidores e agiliza o processo de compra.  <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Sum\u00e1rio<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/audaces.com\/pt-br\/blog\/moda-phygital\/#o-que-e-moda-phygital\" >O que \u00e9 moda phygital?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/audaces.com\/pt-br\/blog\/moda-phygital\/#qual-a-importancia-da-integracao-entre-o-mundo-fisico-e-digital-na-industria-da-moda\" >Qual a import\u00e2ncia da integra\u00e7\u00e3o entre o mundo f\u00edsico e digital na ind\u00fastria da moda?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/audaces.com\/pt-br\/blog\/moda-phygital\/#marcas-que-ja-adotaram-a-moda-phygital\" >Marcas que j\u00e1 adotaram a moda phygital<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/audaces.com\/pt-br\/blog\/moda-phygital\/#crie-estrategias-de-moda-phygital-com-o-melhor-das-solucoes-audaces\" >Crie estrat\u00e9gias de moda phygital com o melhor das solu\u00e7\u00f5es Audaces<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/audaces.com\/pt-br\/blog\/moda-phygital\/#faq\" >FAQ<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Conhe\u00e7a mais sobre este novo modelo de fazer moda, a seguir!<\/p>\n\n\n\n<p>Boa leitura. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-o-que-e-moda-phygital\"><span class=\"ez-toc-section\" id=\"o-que-e-moda-phygital\"><\/span><strong>O que \u00e9 moda phygital?<\/strong> <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Moda phygital \u00e9 um termo que combina as palavras &#8220;f\u00edsico&#8221; e &#8220;digital&#8221; para descrever sua uni\u00e3o.  <\/p>\n\n\n\n<p>As lojas f\u00edsicas incorporam tecnologias como telas interativas, realidade aumentada (RA) e realidade virtual (RV) para um consumo mais envolvente. <\/p>\n\n\n\n<p>A experi\u00eancia de compra online tamb\u00e9m mudou com o uso de imagens em 3D, v\u00eddeos e modelos virtuais para mostrar as roupas em diferentes \u00e2ngulos.  <\/p>\n\n\n\n<p>Com a moda phygital, os desfiles de moda podem ser transmitidos online, permitindo que pessoas de todo o mundo acompanhem as \u00faltimas tend\u00eancias.  <\/p>\n\n\n\n<p>Os eventos de moda tamb\u00e9m podem ser integrados com elementos digitais, como intera\u00e7\u00f5es em tempo real nas redes sociais, vota\u00e7\u00f5es online para escolher designs favoritos ou at\u00e9 mesmo experi\u00eancias de RV para criar a sensa\u00e7\u00e3o de participa\u00e7\u00e3o no evento. <\/p>\n\n\n\n<p>A moda phygital oferece aos consumidores o melhor dos dois mundos, combinando a experi\u00eancia t\u00e1til e sensorial da compra f\u00edsica com as in\u00fameras possibilidades do mundo digital. <\/p>\n\n\n\n<p><strong>Leia mais:<\/strong> <a href=\"https:\/\/audaces.com\/pt-br\/blog\/moda-futurista\" target=\"_blank\" rel=\"noreferrer noopener\">Saiba como a moda futurista vem revolucionando o setor com a tecnologia<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"qual-a-importancia-da-integracao-entre-o-mundo-fisico-e-digital-na-industria-da-moda\"><\/span><strong>Qual a import\u00e2ncia da integra\u00e7\u00e3o entre o mundo f\u00edsico e digital na ind\u00fastria da moda?<\/strong> <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/audaces.com\/wp-content\/uploads\/2023\/07\/moda-phygital-importancia-1024x683.jpg\" alt=\"Qual a import\u00e2ncia da integra\u00e7\u00e3o entre o mundo f\u00edsico e digital na ind\u00fastria da moda? \" class=\"wp-image-146062\" srcset=\"https:\/\/audaces.com\/wp-content\/uploads\/2023\/07\/moda-phygital-importancia-1024x683.jpg 1024w, https:\/\/audaces.com\/wp-content\/uploads\/2023\/07\/moda-phygital-importancia-300x200.jpg 300w, https:\/\/audaces.com\/wp-content\/uploads\/2023\/07\/moda-phygital-importancia-768x512.jpg 768w, https:\/\/audaces.com\/wp-content\/uploads\/2023\/07\/moda-phygital-importancia-1536x1024.jpg 1536w, https:\/\/audaces.com\/wp-content\/uploads\/2023\/07\/moda-phygital-importancia-2048x1365.jpg 2048w, https:\/\/audaces.com\/wp-content\/uploads\/2023\/07\/moda-phygital-importancia-scaled.jpg 1621w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>A integra\u00e7\u00e3o entre o mundo f\u00edsico e digital na ind\u00fastria da moda gera benef\u00edcios como inclus\u00e3o, colabora\u00e7\u00e3o, personaliza\u00e7\u00e3o, conveni\u00eancia e sustentabilidade.<\/p>\n\n\n\n<p>Tudo isso proporciona uma experi\u00eancia de compra mais enriquecedora e alinhada com as e expectativas dos consumidores. <\/p>\n\n\n\n<p>Veja os principais motivos para adotar essa tend\u00eancia:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mais inclus\u00e3o <\/h3>\n\n\n\n<p>A moda phygital permite que pessoas de diferentes locais tenham acesso a informa\u00e7\u00e3o de moda.  <\/p>\n\n\n\n<p>Atrav\u00e9s da transmiss\u00e3o de desfiles online, por exemplo, pessoas que n\u00e3o poderiam participar presencialmente t\u00eam a oportunidade de acompanhar e se envolver com as \u00faltimas tend\u00eancias.  <\/p>\n\n\n\n<p>Al\u00e9m disso, a personaliza\u00e7\u00e3o pode atender \u00e0s necessidades de diferentes tipos de corpo, promovendo a inclus\u00e3o e a diversidade. <\/p>\n\n\n\n<p><strong>Leia mais:<\/strong> <a href=\"https:\/\/audaces.com\/pt-br\/blog\/marcas-moda\" target=\"_blank\" rel=\"noreferrer noopener\">Veja como as marcas de moda podem usar a tecnologia a seu favor<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Colabora\u00e7\u00e3o entre designers e consumidores <\/h3>\n\n\n\n<p>A integra\u00e7\u00e3o do mundo f\u00edsico e digital permite que os designers de moda se conectem com os consumidores, obtendo feedback em tempo real e colaborando para criar produtos alinhados com as suas prefer\u00eancias.  <\/p>\n\n\n\n<p>Os canais digitais tamb\u00e9m proporcionam uma comunica\u00e7\u00e3o mais pr\u00f3xima e direta entre as marcas e os clientes, promovendo sua participa\u00e7\u00e3o ativa em novos produtos e campanhas. <\/p>\n\n\n\n<p><strong>Leia mais:<\/strong> <a href=\"https:\/\/audaces.com\/pt-br\/blog\/tecnologias-industria-4-0\" target=\"_blank\" rel=\"noreferrer noopener\">Como as tecnologias da Ind\u00fastria 4.0 est\u00e3o transformando a cria\u00e7\u00e3o de moda?<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Servi\u00e7os personalizados <\/h3>\n\n\n\n<p>A moda phygital oferece a possibilidade de personaliza\u00e7\u00e3o para os consumidores.  <\/p>\n\n\n\n<p>Com o uso de tecnologias como realidade aumentada e provador virtual, os clientes podem experimentar virtualmente as roupas antes de fazer a compra, facilitando a tomada de decis\u00e3o e reduzindo devolu\u00e7\u00f5es.  <\/p>\n\n\n\n<p>Al\u00e9m disso, os dados dos usu\u00e1rios podem gerar recomenda\u00e7\u00f5es personalizadas, oferecendo uma experi\u00eancia de compra mais satisfat\u00f3ria. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pagamento com carteiras digitais <\/h3>\n\n\n\n<p>A integra\u00e7\u00e3o entre o mundo f\u00edsico e digital tamb\u00e9m permite a ado\u00e7\u00e3o de m\u00e9todos de pagamento mais avan\u00e7ados, como o uso de carteiras digitais.  <\/p>\n\n\n\n<p>Isso traz conveni\u00eancia aos consumidores, agiliza o processo de compra e promove uma experi\u00eancia de checkout mais fluida. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sustentabilidade <\/h3>\n\n\n\n<p>A moda phygital tamb\u00e9m pode contribuir para a sustentabilidade na ind\u00fastria da moda.  <\/p>\n\n\n\n<p>Por exemplo, ao oferecer uma experi\u00eancia de compra virtual, as marcas reduzem a necessidade de produ\u00e7\u00e3o de amostras f\u00edsicas.  <\/p>\n\n\n\n<p>Al\u00e9m disso, a ado\u00e7\u00e3o de tecnologias ajuda a rastrear e otimizar a cadeia de suprimentos, minimizando o impacto ambiental e promovendo pr\u00e1ticas mais sustent\u00e1veis. <\/p>\n\n\n\n<p><strong>Leia mais: <\/strong><a href=\"https:\/\/audaces.com\/pt-br\/blog\/consumo-producao-sustentaveis\" target=\"_blank\" rel=\"noreferrer noopener\">Por que olhar para consumo e produ\u00e7\u00e3o sustent\u00e1veis na sua empresa?<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"marcas-que-ja-adotaram-a-moda-phygital\"><\/span><strong>Marcas que j\u00e1 adotaram a moda phygital<\/strong> <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"737\" data-id=\"146064\" src=\"https:\/\/audaces.com\/wp-content\/uploads\/2023\/07\/moda-phygital-marcas-1024x737.jpg\" alt=\"Marcas que j\u00e1 adotaram a moda phygital \" class=\"wp-image-146064\" srcset=\"https:\/\/audaces.com\/wp-content\/uploads\/2023\/07\/moda-phygital-marcas-1024x737.jpg 1024w, https:\/\/audaces.com\/wp-content\/uploads\/2023\/07\/moda-phygital-marcas-300x216.jpg 300w, https:\/\/audaces.com\/wp-content\/uploads\/2023\/07\/moda-phygital-marcas-768x553.jpg 768w, https:\/\/audaces.com\/wp-content\/uploads\/2023\/07\/moda-phygital-marcas-1536x1106.jpg 1536w, https:\/\/audaces.com\/wp-content\/uploads\/2023\/07\/moda-phygital-marcas-2048x1474.jpg 2048w, https:\/\/audaces.com\/wp-content\/uploads\/2023\/07\/moda-phygital-marcas-scaled.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Muitas marcas est\u00e3o explorando essa abordagem, pois reconhecem os benef\u00edcios de integrar o mundo f\u00edsico e digital para melhorar a experi\u00eancia dos consumidores. <\/p>\n\n\n\n<p>Conhe\u00e7a alguns exemplos na pr\u00e1tica:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Burberry <\/h3>\n\n\n\n<p>A <a href=\"https:\/\/br.burberry.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Burberry tem sido uma das marcas pioneiras na ado\u00e7\u00e3o da moda phygital<\/a>. Ela combina desfiles f\u00edsicos com transmiss\u00f5es ao vivo, permitindo que as pessoas assistam aos desfiles online. <\/p>\n\n\n\n<p>Al\u00e9m disso, a marca utiliza tecnologias como a realidade aumentada em suas lojas f\u00edsicas, oferecendo aos clientes uma experi\u00eancia interativa. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Louis Vuitton <\/h3>\n\n\n\n<p>A <a href=\"https:\/\/br.louisvuitton.com\/por-br\/homepage\" target=\"_blank\" rel=\"noreferrer noopener\">Louis Vuitton tamb\u00e9m est\u00e1 no caminho da moda phygital<\/a>. A marca tem investido em desfiles de moda transmitidos online, permitindo que um p\u00fablico mais amplo tenha acesso \u00e0s suas cole\u00e7\u00f5es.  <\/p>\n\n\n\n<p>Al\u00e9m disso, a marca usa realidade virtual e aumentada para experi\u00eancias imersivas em suas lojas f\u00edsicas. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Renner <\/h3>\n\n\n\n<p>A <a href=\"https:\/\/www.lojasrenner.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener\">Renner, uma conhecida marca de moda brasileira<\/a>, tem adotado a moda phygital em sua estrat\u00e9gia.  <\/p>\n\n\n\n<p>A empresa tem investido em recursos como provador virtual em seu aplicativo, permitindo que os clientes experimentem as roupas \u00e0 dist\u00e2ncia antes de fazer a compra.  <\/p>\n\n\n\n<p>Al\u00e9m disso, a marca tamb\u00e9m tem se destacado em suas estrat\u00e9gias de e-commerce, oferecendo uma experi\u00eancia de compra online aprimorada. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Nike <\/h3>\n\n\n\n<p>A <a href=\"https:\/\/www.nike.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nike \u00e9 outra marca que tem adotado a moda phygita<\/a>l de forma significativa.  <\/p>\n\n\n\n<p>A empresa usa tecnologias como a realidade aumentada para permitir que os clientes experimentem virtualmente seus produtos esportivos antes de tomar uma decis\u00e3o.  <\/p>\n\n\n\n<p>Inclusive, a marca oferece aplicativos e dispositivos conectados que rastreiam o desempenho dos usu\u00e1rios, criando uma experi\u00eancia digital integrada. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"crie-estrategias-de-moda-phygital-com-o-melhor-das-solucoes-audaces\"><\/span><strong>Crie estrat\u00e9gias de moda phygital com o melhor das solu\u00e7\u00f5es Audaces<\/strong> <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Quem deseja entregar um trabalho de qualidade, sabe que a tecnologia \u00e9 a melhor op\u00e7\u00e3o.  <\/p>\n\n\n\n<p>A Audaces oferece solu\u00e7\u00f5es inovadoras que integram todos os processos, desde a cria\u00e7\u00e3o at\u00e9 a produ\u00e7\u00e3o. Com ela, \u00e9 poss\u00edvel obter os melhores resultados para o seu neg\u00f3cio.<\/p>\n\n\n\n<p>Descubra como: <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Audaces Fashion Studio <\/h3>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"526\" data-id=\"146258\" src=\"https:\/\/audaces.com\/wp-content\/uploads\/2023\/07\/moda-phygital-audaces-1024x526.png\" alt=\"Audaces Fashion Studio\" class=\"wp-image-146258\" srcset=\"https:\/\/audaces.com\/wp-content\/uploads\/2023\/07\/moda-phygital-audaces-1024x526.png 1024w, https:\/\/audaces.com\/wp-content\/uploads\/2023\/07\/moda-phygital-audaces-300x154.png 300w, https:\/\/audaces.com\/wp-content\/uploads\/2023\/07\/moda-phygital-audaces-768x394.png 768w, https:\/\/audaces.com\/wp-content\/uploads\/2023\/07\/moda-phygital-audaces-1536x789.png 1536w, https:\/\/audaces.com\/wp-content\/uploads\/2023\/07\/moda-phygital-audaces.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>O <a href=\"https:\/\/audaces.com\/pt-br\/solucoes\/fashion-studio\" target=\"_blank\" rel=\"noreferrer noopener\">Audaces Fashion Studio apresenta uma tecnologia exclusiva<\/a> que permite criar esbo\u00e7os diretamente sobre manequins tridimensionais.  <\/p>\n\n\n\n<p>Essa ferramenta aprimora o processo criativo do estilista, oferecendo a possibilidade de experimentar como diferentes tecidos se ajustam em avatares hiper-realistas.  <\/p>\n\n\n\n<p>Al\u00e9m disso, o designer de moda pode facilmente modificar estampas, formas ou padr\u00f5es de acordo com suas necessidades. <\/p>\n\n\n\n<p>Todo esse processo ocorre em um ambiente digital, resultando em economia de custos, tempo e mat\u00e9ria-prima. Essa tecnologia tamb\u00e9m possibilita uma comunica\u00e7\u00e3o imediata e eficiente entre estilistas, modelistas e compradores. <\/p>\n\n\n\n<p>Se voc\u00ea deseja entender melhor como as tend\u00eancias de consumo de moda podem impactar suas vendas, baixe nosso e-book gratuitamente agora mesmo!<\/p>\n\n\n\n<div role=\"main\" id=\"form-ebook-tendencias-consumo-de-moda-aef34a5d7f36b6099261\"><\/div><script type=\"text\/javascript\" src=\"https:\/\/d335luupugsy2.cloudfront.net\/js\/rdstation-forms\/stable\/rdstation-forms.min.js\"><\/script><script type=\"text\/javascript\"> new RDStationForms('form-ebook-tendencias-consumo-de-moda-aef34a5d7f36b6099261', 'UA-78634938-2').createForm();<\/script>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faq\"><span class=\"ez-toc-section\" id=\"faq\"><\/span>FAQ<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1697571090048\"><strong class=\"schema-faq-question\">O que \u00e9 moda phygital?<\/strong> <p class=\"schema-faq-answer\">Moda phygital \u00e9 um termo que combina as palavras &#8220;f\u00edsico&#8221; e &#8220;digital&#8221; para descrever essa uni\u00e3o.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1697571096805\"><strong class=\"schema-faq-question\">Qual a import\u00e2ncia da integra\u00e7\u00e3o entre o mundo f\u00edsico e digital na ind\u00fastria da moda?<\/strong> <p class=\"schema-faq-answer\">A integra\u00e7\u00e3o entre o mundo f\u00edsico e digital na ind\u00fastria da moda traz benef\u00edcios como inclus\u00e3o, colabora\u00e7\u00e3o, personaliza\u00e7\u00e3o, conveni\u00eancia e sustentabilidade.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1697571107835\"><strong class=\"schema-faq-question\">Quais marcas que j\u00e1 adotaram a moda phygital?<\/strong> <p class=\"schema-faq-answer\">Burberry, Louis Vuitton, Renner e Nike s\u00e3o alguns exemplos de marcas que adotaram a moda phygital.<\/p> <\/div> <\/div>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>A moda phygital proporciona uma experi\u00eancia h\u00edbrida, integrando o mundo f\u00edsico e digital no setor e ofere\u00e7ando produtos inovadores para clientes. Leia mais!<\/p>\n","protected":false},"author":54,"featured_media":146061,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7134],"tags":[],"class_list":["post-145208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia-moda"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Moda phygital: por que unir o f\u00edsico e o digital na sua cole\u00e7\u00e3o?<\/title>\n<meta name=\"description\" content=\"A moda phygital proporciona uma experi\u00eancia h\u00edbrida, integrando o mundo f\u00edsico e digital no setor e ofere\u00e7ando produtos inovadores para clientes. Leia mais!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/audaces.com\/pt-br\/blog\/moda-phygital\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Moda phygital: por que unir o f\u00edsico e o digital na sua cole\u00e7\u00e3o?\" \/>\n<meta property=\"og:description\" content=\"A moda phygital proporciona uma experi\u00eancia h\u00edbrida, integrando o mundo f\u00edsico e digital no setor e ofere\u00e7ando produtos inovadores para clientes. Leia mais!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/audaces.com\/pt-br\/blog\/moda-phygital\" \/>\n<meta property=\"og:site_name\" content=\"Audaces\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/audaces.pt\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-28T10:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-26T14:14:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/audaces.com\/wp-content\/uploads\/2023\/06\/moda-phygital-2-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1620\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Audara\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Audara\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/audaces.com\\\/pt-br\\\/blog\\\/moda-phygital#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/audaces.com\\\/pt-br\\\/blog\\\/moda-phygital\"},\"author\":{\"name\":\"Audara\",\"@id\":\"https:\\\/\\\/audaces.com\\\/pt-br\\\/#\\\/schema\\\/person\\\/64fd4e45d55c0765a8d3193a2dfe4a8b\"},\"headline\":\"O que \u00e9 moda phygital e como ela integra o f\u00edsico e o digital na sua cole\u00e7\u00e3o?\",\"datePublished\":\"2023-06-28T10:00:00+00:00\",\"dateModified\":\"2024-02-26T14:14:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/audaces.com\\\/pt-br\\\/blog\\\/moda-phygital\"},\"wordCount\":1390,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/audaces.com\\\/pt-br\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/audaces.com\\\/pt-br\\\/blog\\\/moda-phygital#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/audaces.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/moda-phygital-2-1-scaled.jpg\",\"articleSection\":[\"Tecnologia em Moda\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/audaces.com\\\/pt-br\\\/blog\\\/moda-phygital#respond\"]}]},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/audaces.com\\\/pt-br\\\/blog\\\/moda-phygital\",\"url\":\"https:\\\/\\\/audaces.com\\\/pt-br\\\/blog\\\/moda-phygital\",\"name\":\"Moda phygital: por que unir o f\u00edsico e o digital na sua cole\u00e7\u00e3o?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/audaces.com\\\/pt-br\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/audaces.com\\\/pt-br\\\/blog\\\/moda-phygital#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/audaces.com\\\/pt-br\\\/blog\\\/moda-phygital#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/audaces.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/moda-phygital-2-1-scaled.jpg\",\"datePublished\":\"2023-06-28T10:00:00+00:00\",\"dateModified\":\"2024-02-26T14:14:17+00:00\",\"description\":\"A moda phygital proporciona uma experi\u00eancia h\u00edbrida, integrando o mundo f\u00edsico e digital no setor e ofere\u00e7ando produtos inovadores para clientes. Leia mais!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/audaces.com\\\/pt-br\\\/blog\\\/moda-phygital#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\\\/\\\/audaces.com\\\/pt-br\\\/blog\\\/moda-phygital#faq-question-1697571090048\"},{\"@id\":\"https:\\\/\\\/audaces.com\\\/pt-br\\\/blog\\\/moda-phygital#faq-question-1697571096805\"},{\"@id\":\"https:\\\/\\\/audaces.com\\\/pt-br\\\/blog\\\/moda-phygital#faq-question-1697571107835\"}],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/audaces.com\\\/pt-br\\\/blog\\\/moda-phygital\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/audaces.com\\\/pt-br\\\/blog\\\/moda-phygital#primaryimage\",\"url\":\"https:\\\/\\\/audaces.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/moda-phygital-2-1-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/audaces.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/moda-phygital-2-1-scaled.jpg\",\"width\":1620,\"height\":1080,\"caption\":\"Technological concept. Two women in modern virtual reality headsets having expirience in shopping at lingerie store. Multiracial girls in vr glasses with bags touching and pointing interface elements in underwear shop.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/audaces.com\\\/pt-br\\\/blog\\\/moda-phygital#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"INIZIO\",\"item\":\"https:\\\/\\\/audaces.com\\\/pt-br\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"O que \u00e9 moda phygital e como ela integra o f\u00edsico e o digital na sua cole\u00e7\u00e3o?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/audaces.com\\\/pt-br\\\/#website\",\"url\":\"https:\\\/\\\/audaces.com\\\/pt-br\\\/\",\"name\":\"Audaces\",\"description\":\"We are the Industry 4.0\",\"publisher\":{\"@id\":\"https:\\\/\\\/audaces.com\\\/pt-br\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/audaces.com\\\/pt-br\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/audaces.com\\\/pt-br\\\/#organization\",\"name\":\"Audaces\",\"url\":\"https:\\\/\\\/audaces.com\\\/pt-br\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/audaces.com\\\/pt-br\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/audaces.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/cropped-cropped-logo-audace.png\",\"contentUrl\":\"https:\\\/\\\/audaces.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/cropped-cropped-logo-audace.png\",\"width\":512,\"height\":512,\"caption\":\"Audaces\"},\"image\":{\"@id\":\"https:\\\/\\\/audaces.com\\\/pt-br\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/audaces.pt\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/audaces.com\\\/pt-br\\\/#\\\/schema\\\/person\\\/64fd4e45d55c0765a8d3193a2dfe4a8b\",\"name\":\"Audara\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/audaces.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/cropped-audara-96x96.jpg\",\"url\":\"https:\\\/\\\/audaces.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/cropped-audara-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/audaces.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/cropped-audara-96x96.jpg\",\"caption\":\"Audara\"},\"description\":\"Fashion Tech Specialist at Audaces\",\"sameAs\":[\"https:\\\/\\\/audaces.com\"],\"url\":\"https:\\\/\\\/audaces.com\\\/pt-br\\\/blog\\\/author\\\/audara\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/audaces.com\\\/pt-br\\\/blog\\\/moda-phygital#faq-question-1697571090048\",\"position\":1,\"url\":\"https:\\\/\\\/audaces.com\\\/pt-br\\\/blog\\\/moda-phygital#faq-question-1697571090048\",\"name\":\"O que \u00e9 moda phygital?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Moda phygital \u00e9 um termo que combina as palavras \\\"f\u00edsico\\\" e \\\"digital\\\" para descrever essa uni\u00e3o.\",\"inLanguage\":\"pt-BR\"},\"inLanguage\":\"pt-BR\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/audaces.com\\\/pt-br\\\/blog\\\/moda-phygital#faq-question-1697571096805\",\"position\":2,\"url\":\"https:\\\/\\\/audaces.com\\\/pt-br\\\/blog\\\/moda-phygital#faq-question-1697571096805\",\"name\":\"Qual a import\u00e2ncia da integra\u00e7\u00e3o entre o mundo f\u00edsico e digital na ind\u00fastria da moda?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A integra\u00e7\u00e3o entre o mundo f\u00edsico e digital na ind\u00fastria da moda traz benef\u00edcios como inclus\u00e3o, colabora\u00e7\u00e3o, personaliza\u00e7\u00e3o, conveni\u00eancia e sustentabilidade.\",\"inLanguage\":\"pt-BR\"},\"inLanguage\":\"pt-BR\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/audaces.com\\\/pt-br\\\/blog\\\/moda-phygital#faq-question-1697571107835\",\"position\":3,\"url\":\"https:\\\/\\\/audaces.com\\\/pt-br\\\/blog\\\/moda-phygital#faq-question-1697571107835\",\"name\":\"Quais marcas que j\u00e1 adotaram a moda phygital?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Burberry, Louis Vuitton, Renner e Nike s\u00e3o alguns exemplos de marcas que adotaram a moda phygital.\",\"inLanguage\":\"pt-BR\"},\"inLanguage\":\"pt-BR\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Moda phygital: por que unir o f\u00edsico e o digital na sua cole\u00e7\u00e3o?","description":"A moda phygital proporciona uma experi\u00eancia h\u00edbrida, integrando o mundo f\u00edsico e digital no setor e ofere\u00e7ando produtos inovadores para clientes. Leia mais!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/audaces.com\/pt-br\/blog\/moda-phygital","og_locale":"pt_BR","og_type":"article","og_title":"Moda phygital: por que unir o f\u00edsico e o digital na sua cole\u00e7\u00e3o?","og_description":"A moda phygital proporciona uma experi\u00eancia h\u00edbrida, integrando o mundo f\u00edsico e digital no setor e ofere\u00e7ando produtos inovadores para clientes. Leia mais!","og_url":"https:\/\/audaces.com\/pt-br\/blog\/moda-phygital","og_site_name":"Audaces","article_publisher":"https:\/\/www.facebook.com\/audaces.pt","article_published_time":"2023-06-28T10:00:00+00:00","article_modified_time":"2024-02-26T14:14:17+00:00","og_image":[{"width":1620,"height":1080,"url":"https:\/\/audaces.com\/wp-content\/uploads\/2023\/06\/moda-phygital-2-1-scaled.jpg","type":"image\/jpeg"}],"author":"Audara","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Audara","Est. tempo de leitura":"8 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/audaces.com\/pt-br\/blog\/moda-phygital#article","isPartOf":{"@id":"https:\/\/audaces.com\/pt-br\/blog\/moda-phygital"},"author":{"name":"Audara","@id":"https:\/\/audaces.com\/pt-br\/#\/schema\/person\/64fd4e45d55c0765a8d3193a2dfe4a8b"},"headline":"O que \u00e9 moda phygital e como ela integra o f\u00edsico e o digital na sua cole\u00e7\u00e3o?","datePublished":"2023-06-28T10:00:00+00:00","dateModified":"2024-02-26T14:14:17+00:00","mainEntityOfPage":{"@id":"https:\/\/audaces.com\/pt-br\/blog\/moda-phygital"},"wordCount":1390,"commentCount":0,"publisher":{"@id":"https:\/\/audaces.com\/pt-br\/#organization"},"image":{"@id":"https:\/\/audaces.com\/pt-br\/blog\/moda-phygital#primaryimage"},"thumbnailUrl":"https:\/\/audaces.com\/wp-content\/uploads\/2023\/06\/moda-phygital-2-1-scaled.jpg","articleSection":["Tecnologia em Moda"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/audaces.com\/pt-br\/blog\/moda-phygital#respond"]}]},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/audaces.com\/pt-br\/blog\/moda-phygital","url":"https:\/\/audaces.com\/pt-br\/blog\/moda-phygital","name":"Moda phygital: por que unir o f\u00edsico e o digital na sua cole\u00e7\u00e3o?","isPartOf":{"@id":"https:\/\/audaces.com\/pt-br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/audaces.com\/pt-br\/blog\/moda-phygital#primaryimage"},"image":{"@id":"https:\/\/audaces.com\/pt-br\/blog\/moda-phygital#primaryimage"},"thumbnailUrl":"https:\/\/audaces.com\/wp-content\/uploads\/2023\/06\/moda-phygital-2-1-scaled.jpg","datePublished":"2023-06-28T10:00:00+00:00","dateModified":"2024-02-26T14:14:17+00:00","description":"A moda phygital proporciona uma experi\u00eancia h\u00edbrida, integrando o mundo f\u00edsico e digital no setor e ofere\u00e7ando produtos inovadores para clientes. Leia mais!","breadcrumb":{"@id":"https:\/\/audaces.com\/pt-br\/blog\/moda-phygital#breadcrumb"},"mainEntity":[{"@id":"https:\/\/audaces.com\/pt-br\/blog\/moda-phygital#faq-question-1697571090048"},{"@id":"https:\/\/audaces.com\/pt-br\/blog\/moda-phygital#faq-question-1697571096805"},{"@id":"https:\/\/audaces.com\/pt-br\/blog\/moda-phygital#faq-question-1697571107835"}],"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/audaces.com\/pt-br\/blog\/moda-phygital"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/audaces.com\/pt-br\/blog\/moda-phygital#primaryimage","url":"https:\/\/audaces.com\/wp-content\/uploads\/2023\/06\/moda-phygital-2-1-scaled.jpg","contentUrl":"https:\/\/audaces.com\/wp-content\/uploads\/2023\/06\/moda-phygital-2-1-scaled.jpg","width":1620,"height":1080,"caption":"Technological concept. Two women in modern virtual reality headsets having expirience in shopping at lingerie store. Multiracial girls in vr glasses with bags touching and pointing interface elements in underwear shop."},{"@type":"BreadcrumbList","@id":"https:\/\/audaces.com\/pt-br\/blog\/moda-phygital#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"INIZIO","item":"https:\/\/audaces.com\/pt-br"},{"@type":"ListItem","position":2,"name":"O que \u00e9 moda phygital e como ela integra o f\u00edsico e o digital na sua cole\u00e7\u00e3o?"}]},{"@type":"WebSite","@id":"https:\/\/audaces.com\/pt-br\/#website","url":"https:\/\/audaces.com\/pt-br\/","name":"Audaces","description":"We are the Industry 4.0","publisher":{"@id":"https:\/\/audaces.com\/pt-br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/audaces.com\/pt-br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/audaces.com\/pt-br\/#organization","name":"Audaces","url":"https:\/\/audaces.com\/pt-br\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/audaces.com\/pt-br\/#\/schema\/logo\/image\/","url":"https:\/\/audaces.com\/wp-content\/uploads\/2022\/01\/cropped-cropped-logo-audace.png","contentUrl":"https:\/\/audaces.com\/wp-content\/uploads\/2022\/01\/cropped-cropped-logo-audace.png","width":512,"height":512,"caption":"Audaces"},"image":{"@id":"https:\/\/audaces.com\/pt-br\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/audaces.pt"]},{"@type":"Person","@id":"https:\/\/audaces.com\/pt-br\/#\/schema\/person\/64fd4e45d55c0765a8d3193a2dfe4a8b","name":"Audara","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/audaces.com\/wp-content\/uploads\/2025\/05\/cropped-audara-96x96.jpg","url":"https:\/\/audaces.com\/wp-content\/uploads\/2025\/05\/cropped-audara-96x96.jpg","contentUrl":"https:\/\/audaces.com\/wp-content\/uploads\/2025\/05\/cropped-audara-96x96.jpg","caption":"Audara"},"description":"Fashion Tech Specialist at Audaces","sameAs":["https:\/\/audaces.com"],"url":"https:\/\/audaces.com\/pt-br\/blog\/author\/audara"},{"@type":"Question","@id":"https:\/\/audaces.com\/pt-br\/blog\/moda-phygital#faq-question-1697571090048","position":1,"url":"https:\/\/audaces.com\/pt-br\/blog\/moda-phygital#faq-question-1697571090048","name":"O que \u00e9 moda phygital?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Moda phygital \u00e9 um termo que combina as palavras \"f\u00edsico\" e \"digital\" para descrever essa uni\u00e3o.","inLanguage":"pt-BR"},"inLanguage":"pt-BR"},{"@type":"Question","@id":"https:\/\/audaces.com\/pt-br\/blog\/moda-phygital#faq-question-1697571096805","position":2,"url":"https:\/\/audaces.com\/pt-br\/blog\/moda-phygital#faq-question-1697571096805","name":"Qual a import\u00e2ncia da integra\u00e7\u00e3o entre o mundo f\u00edsico e digital na ind\u00fastria da moda?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"A integra\u00e7\u00e3o entre o mundo f\u00edsico e digital na ind\u00fastria da moda traz benef\u00edcios como inclus\u00e3o, colabora\u00e7\u00e3o, personaliza\u00e7\u00e3o, conveni\u00eancia e sustentabilidade.","inLanguage":"pt-BR"},"inLanguage":"pt-BR"},{"@type":"Question","@id":"https:\/\/audaces.com\/pt-br\/blog\/moda-phygital#faq-question-1697571107835","position":3,"url":"https:\/\/audaces.com\/pt-br\/blog\/moda-phygital#faq-question-1697571107835","name":"Quais marcas que j\u00e1 adotaram a moda phygital?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Burberry, Louis Vuitton, Renner e Nike s\u00e3o alguns exemplos de marcas que adotaram a moda phygital.","inLanguage":"pt-BR"},"inLanguage":"pt-BR"}]}},"_links":{"self":[{"href":"https:\/\/audaces.com\/pt-br\/wp-json\/wp\/v2\/posts\/145208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/audaces.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/audaces.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/audaces.com\/pt-br\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/audaces.com\/pt-br\/wp-json\/wp\/v2\/comments?post=145208"}],"version-history":[{"count":10,"href":"https:\/\/audaces.com\/pt-br\/wp-json\/wp\/v2\/posts\/145208\/revisions"}],"predecessor-version":[{"id":163770,"href":"https:\/\/audaces.com\/pt-br\/wp-json\/wp\/v2\/posts\/145208\/revisions\/163770"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/audaces.com\/pt-br\/wp-json\/wp\/v2\/media\/146061"}],"wp:attachment":[{"href":"https:\/\/audaces.com\/pt-br\/wp-json\/wp\/v2\/media?parent=145208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/audaces.com\/pt-br\/wp-json\/wp\/v2\/categories?post=145208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/audaces.com\/pt-br\/wp-json\/wp\/v2\/tags?post=145208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}