{"id":220952,"date":"2026-08-14T16:14:44","date_gmt":"2026-08-14T19:14:44","guid":{"rendered":"https:\/\/audaces.com\/?p=220952"},"modified":"2026-08-14T16:14:49","modified_gmt":"2026-08-14T19:14:49","slug":"virtual-try-on","status":"publish","type":"post","link":"https:\/\/audaces.com\/en\/blog\/virtual-try-on","title":{"rendered":"See how virtual try-on is transforming online shopping\u00a0"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Summary<\/strong> <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Virtual try-on brings the experience of trying on a garment into the digital environment. <\/li>\n\n\n\n<li>This technology helps consumers make purchase decisions with greater confidence. <\/li>\n\n\n\n<li>Discover how to bring more technology to your business with <a href=\"https:\/\/audaces.com\/en\/solutions\/audaces-360\" target=\"_blank\" rel=\"noreferrer noopener\">Audaces360 solutions!<\/a> <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Shopping for&nbsp;clothes online often means looking at a photo and trying to imagine how a garment will&nbsp;actually look&nbsp;once worn. Virtual try-on technology is changing that experience by offering a visualization that comes much closer to reality.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of imagining how a garment will fit, consumers can see it&nbsp;on&nbsp;a representation of their own body before deciding to buy. This brings the digital experience closer to that of a physical fitting room.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The evolution of artificial intelligence has also expanded what this technology can do, making these experiences increasingly realistic.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Want to know how it works and what it can bring to your business? Keep reading!<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Sum\u00e1rio<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/audaces.com\/en\/blog\/virtual-try-on\/#what-is-a-virtual-try-on\" >What is a virtual try-on?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/audaces.com\/en\/blog\/virtual-try-on\/#why-integrate-this-technology-into-my-sales-strategy\" >Why integrate this technology into my sales strategy?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/audaces.com\/en\/blog\/virtual-try-on\/#how-does-ai-powered-virtual-try-on-work\" >How does AI-powered virtual try-on work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/audaces.com\/en\/blog\/virtual-try-on\/#product-types-compatible-with-virtual-try-on\" >Product types compatible with virtual try-on<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/audaces.com\/en\/blog\/virtual-try-on\/#how-can-i-implement-a-virtual-fitting-room-in-my-online-store\" >How can I implement a virtual fitting room in my online store?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/audaces.com\/en\/blog\/virtual-try-on\/#which-e-commerce-platforms-support-virtual-fitting-rooms\" >Which e-commerce platforms support virtual fitting rooms?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/audaces.com\/en\/blog\/virtual-try-on\/#how-much-does-virtual-try-on-software-cost\" >How much does virtual try-on software cost?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/audaces.com\/en\/blog\/virtual-try-on\/#does-virtual-try-on-really-reduce-clothing-returns\" >Does virtual try-on really reduce clothing returns?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/audaces.com\/en\/blog\/virtual-try-on\/#is-it-safe-to-use-a-virtual-fitting-room\" >Is it safe to use a virtual fitting room?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/audaces.com\/en\/blog\/virtual-try-on\/#how-accurate-is-virtual-clothing-try-on\" >How accurate is virtual clothing try-on?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/audaces.com\/en\/blog\/virtual-try-on\/#optimize-cutting-calculations-and-save-fabric-with-audaces\" >Optimize cutting calculations and save fabric with Audaces<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/audaces.com\/en\/blog\/virtual-try-on\/#faq\" >FAQ<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 id=\"h-what-is-a-virtual-try-on\" class=\"wp-block-heading\"><strong>What is a virtual try-on?<\/strong> <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Virtual try-on is a technology that allows consumers to&nbsp;try on&nbsp;garments digitally before buying them from an e-commerce store.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In its early versions, virtual try-on relied on digital avatars to&nbsp;represent&nbsp;the consumer and simulate how a garment would look. With the evolution of artificial intelligence,&nbsp;it&#8217;s&nbsp;now possible to generate a far more realistic representation based on the user&#8217;s own images.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Although the concept is closely associated with AI today, it actually dates back to the 1990s.&nbsp;The earliest experiences came from kiosks that used cameras, screens, and graphics to simulate garments on the body.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">During the 2000s, platforms like&nbsp;<a href=\"https:\/\/www.amelias-bloomers.com\/post\/remembering-polyvore-the-favourite-fashion-site-of-the-2010s\" target=\"_blank\" rel=\"noreferrer noopener\">Polyvore<\/a>, launched in 2007, brought outfit creation into the digital space, allowing users to mix garments from&nbsp;different brands&nbsp;and shop them directly from online stores.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the 2010s, the rise of smartphones drove new augmented reality experiences. Snapchat&#8217;s filters helped popularize this technology, paving the way for applications such as virtual try-on tools for accessories and beauty products.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Between 2018 and 2020, solutions built specifically for clothing e-commerce began to&nbsp;emerge. However, limitations in body representation and fabric behavior still affected the quality of the results.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The rise of generative AI from 2022 onward marked a turning point for virtual try-on. AI models made it possible to generate increasingly realistic images of people wearing specific garments.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Today, virtual try-on continues to evolve, giving brands new ways to present their products and enrich the online shopping experience.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Read more:<\/strong>&nbsp;<a href=\"https:\/\/audaces.com\/en\/blog\/measure-tool\" target=\"_blank\" rel=\"noreferrer noopener\">Here\u2019s why your fashion e-commerce needs a measure tool<\/a>&nbsp;<\/p>\n\n\n\n<h2 id=\"h-why-integrate-this-technology-into-my-sales-strategy\" class=\"wp-block-heading\"><strong>Why integrate this technology into my sales strategy?<\/strong> <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Integrating virtual try-on into your sales strategy can improve the shopping experience and help consumers decide with greater confidence.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For those who prefer to shop from home, a virtual fitting room answers one of e-commerce&#8217;s biggest questions: how will this garment actually look once worn?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you don&#8217;t have a physical store, or your store isn&#8217;t located in the&nbsp;consumer&#8217;s&nbsp;city, this technology becomes even more valuable. It brings the experience of&nbsp;trying on&nbsp;a garment closer to shoppers who buy exclusively online.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Virtual try-on can also boost customer engagement.&nbsp;Offering a virtual fitting experience makes shopping more interactive and engaging, encouraging consumers to explore more of the site and its products.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This kind of experience is becoming increasingly relevant as AI becomes part of the shopping journey. According to&nbsp;<a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/state-of-fashion\" target=\"_blank\" rel=\"noreferrer noopener\">The State of Fashion 2026<\/a>,&nbsp;nearly a&nbsp;quarter of consumers worldwide already use generative AI as a starting point for their purchases.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The technology&nbsp;can also help reduce returns. Seeing how a garment fits before buying gives consumers a clearer sense of the product than photos alone can offer.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The comparison below shows what virtual try-on can add to the traditional e-commerce experience.<\/p>\n\n\n\n<div style=\"overflow-x: auto; margin: 28px 0;\">\n  <table style=\"width: 100%; border-collapse: collapse; text-align: left; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif; font-size: 15px; border: 1px solid #e2e8f0; border-radius: 8px; overflow: hidden;\">\n    <thead>\n      <tr style=\"background-color: #f8fafc; border-bottom: 2px solid #0284c7;\">\n        <th style=\"padding: 14px 16px; font-weight: 700; color: #334155; border: 1px solid #e2e8f0; width: 50%;\">Online Store Without Virtual Try-On<\/th>\n        <th style=\"padding: 14px 16px; font-weight: 700; color: #0284c7; border: 1px solid #e2e8f0; width: 50%;\">Online Store With Virtual Try-On<\/th>\n      <\/tr>\n    <\/thead>\n    <tbody>\n      <tr style=\"background-color: #ffffff; border-bottom: 1px solid #e2e8f0;\">\n        <td style=\"padding: 14px 16px; color: #475569; border: 1px solid #e2e8f0; line-height: 1.5;\">Consumers rely on photos to imagine how a garment will look<\/td>\n        <td style=\"padding: 14px 16px; color: #0f172a; font-weight: 500; border: 1px solid #e2e8f0; line-height: 1.5;\">Consumers can see how a garment looks on their own body<\/td>\n      <\/tr>\n      <tr style=\"background-color: #f8fafc; border-bottom: 1px solid #e2e8f0;\">\n        <td style=\"padding: 14px 16px; color: #475569; border: 1px solid #e2e8f0; line-height: 1.5;\">More hesitation before completing a purchase<\/td>\n        <td style=\"padding: 14px 16px; color: #0f172a; font-weight: 500; border: 1px solid #e2e8f0; line-height: 1.5;\">Greater confidence in the decision<\/td>\n      <\/tr>\n      <tr style=\"background-color: #ffffff; border-bottom: 1px solid #e2e8f0;\">\n        <td style=\"padding: 14px 16px; color: #475569; border: 1px solid #e2e8f0; line-height: 1.5;\">A visual shopping experience<\/td>\n        <td style=\"padding: 14px 16px; color: #0f172a; font-weight: 500; border: 1px solid #e2e8f0; line-height: 1.5;\">An interactive shopping experience<\/td>\n      <\/tr>\n      <tr style=\"background-color: #f8fafc; border-bottom: 1px solid #e2e8f0;\">\n        <td style=\"padding: 14px 16px; color: #475569; border: 1px solid #e2e8f0; line-height: 1.5;\">Greater uncertainty about the final result<\/td>\n        <td style=\"padding: 14px 16px; color: #0f172a; font-weight: 500; border: 1px solid #e2e8f0; line-height: 1.5;\">A reference closer to the real experience<\/td>\n      <\/tr>\n      <tr style=\"background-color: #ffffff; border-bottom: 1px solid #e2e8f0;\">\n        <td style=\"padding: 14px 16px; color: #475569; border: 1px solid #e2e8f0; line-height: 1.5;\">The journey ends once a product is chosen<\/td>\n        <td style=\"padding: 14px 16px; color: #0f172a; font-weight: 500; border: 1px solid #e2e8f0; line-height: 1.5;\">Virtual try-on can encourage further exploration of other products<\/td>\n      <\/tr>\n    <\/tbody>\n  <\/table>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Read more: <\/strong><a href=\"https:\/\/audaces.com\/en\/blog\/size-guide\" target=\"_blank\" rel=\"noreferrer noopener\">The ultimate guide to creating a size guide that sells<\/a> <\/p>\n\n\n\n<h2 id=\"h-how-does-ai-powered-virtual-try-on-work\" class=\"wp-block-heading\"><strong>How does AI-powered virtual try-on work?<\/strong> <\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/audaces.com\/wp-content\/uploads\/2026\/08\/virtual-try-on-ai.webp\" alt=\"\" class=\"wp-image-220984\" srcset=\"https:\/\/audaces.com\/wp-content\/uploads\/2026\/08\/virtual-try-on-ai.webp 1024w, https:\/\/audaces.com\/wp-content\/uploads\/2026\/08\/virtual-try-on-ai-300x200.webp 300w, https:\/\/audaces.com\/wp-content\/uploads\/2026\/08\/virtual-try-on-ai-768x512.webp 768w, https:\/\/audaces.com\/wp-content\/uploads\/2026\/08\/virtual-try-on-ai-150x100.webp 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Virtual try-on uses artificial intelligence to combine an image of a person with a digital representation of a garment. The process happens in just a few steps and delivers a personalized visualization. <\/p>\n\n\n\n<h3 id=\"h-image-analysis\" class=\"wp-block-heading\">Image analysis <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The consumer uploads their own photo to the platform. From there, the AI analyzes their body and posture to prepare the garment visualization. <\/p>\n\n\n\n<h3 id=\"h-garment-processing\" class=\"wp-block-heading\">Garment processing <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Next, the system interprets the image of the garment so it can be adapted to the consumer&#8217;s body, keeping the garment&#8217;s appearance consistent with its original design. <\/p>\n\n\n\n<h3 id=\"h-model-generation\" class=\"wp-block-heading\">Model generation <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">With both images processed, the AI generates a representation of the person wearing the garment. Depending on the solution, it may also allow visualization in different poses. <\/p>\n\n\n\n<h3 id=\"h-real-time-visualization\" class=\"wp-block-heading\">Real-time visualization <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The&nbsp;result appears within seconds as the consumer explores the garment. This allows shoppers to&nbsp;try on&nbsp;different options without the wait involved in&nbsp;trying on&nbsp;each piece in a physical fitting room.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Read more:<\/strong> <a href=\"https:\/\/audaces.com\/en\/blog\/clothing-virtual-fitting-room\" target=\"_blank\" rel=\"noreferrer noopener\">Boost your e-commerce store with a clothing virtual fitting room<\/a> <\/p>\n\n\n\n<h2 id=\"h-product-types-compatible-with-virtual-try-on\" class=\"wp-block-heading\"><strong>Product types compatible with virtual try-on<\/strong> <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Virtual try-on can be applied across different fashion categories. In each case, the technology helps answer specific questions that come up before a purchase.<\/p>\n\n\n\n<h3 id=\"h-garments\" class=\"wp-block-heading\">Garments <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For clothing, this experience helps consumers better understand proportions and fit on the body. A shopper considering a midi dress, for example, can check whether the hem falls near the knee or lower. <\/p>\n\n\n\n<h3 id=\"h-footwear\" class=\"wp-block-heading\">Footwear <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For shoes, virtual try-on makes it possible to see how a design looks once worn, rather than relying solely on a catalog photo. This can be especially useful when choosing between styles that look nearly identical in images.<\/p>\n\n\n\n<h3 id=\"h-accessories\" class=\"wp-block-heading\">Accessories <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Accessories can also benefit from an on-body visualization. With glasses, for instance, consumers can see how a frame looks on their face and judge whether it suits their features before buying.<\/p>\n\n\n\n<h3 id=\"h-inclusive-sizing\" class=\"wp-block-heading\">Inclusive sizing <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This technology can also broaden how garments are represented in e-commerce. Someone who&nbsp;doesn&#8217;t&nbsp;see a body&nbsp;similar to&nbsp;their own among a store&#8217;s photos can use their own image to get a closer, more relevant reference.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Want to see how AI is already reshaping fashion? Download The Fashion AI Playbook for real brand examples, a self-assessment tool, and step-by-step guidance.<\/strong>&nbsp;<\/p>\n\n\n\n<div role=\"main\" id=\"form-the-fashion-ai-playbook-d30c51beb98118c453bb\"><\/div><script type=\"text\/javascript\" src=\"https:\/\/d335luupugsy2.cloudfront.net\/js\/rdstation-forms\/stable\/rdstation-forms.min.js\"><\/script><script type=\"text\/javascript\"> new RDStationForms('form-the-fashion-ai-playbook-d30c51beb98118c453bb', 'UA-78634938-2').createForm();<\/script>\n\n\n\n<h2 id=\"h-how-can-i-implement-a-virtual-fitting-room-in-my-online-store\" class=\"wp-block-heading\"><strong>How can I implement a virtual fitting room in my online store?<\/strong> <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Implementing virtual try-on means choosing a solution that fits your catalog and how your online store operates. Before adopting it, a few key points are worth considering. <\/p>\n\n\n\n<h3 id=\"h-1-choose-the-right-technology-for-your-product\" class=\"wp-block-heading\">1) Choose the right technology for your product <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Virtual try-on solutions work in different ways. When choosing one, it&#8217;s important to consider factors such as image realism and how long it takes to generate each result.<\/p>\n\n\n\n<h3 id=\"h-2-select-the-app-for-your-platform\" class=\"wp-block-heading\">2) Select the app for your platform <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The solution needs to integrate with the system you use to sell online. The right integration allows you to add a virtual try-on experience without creating friction in the customer journey.<\/p>\n\n\n\n<h3 id=\"h-3-digitize-your-fashion-product-catalog\" class=\"wp-block-heading\">3) Digitize your fashion product catalog <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For&nbsp;the technology to generate a convincing visualization, garments need proper images and data. The better prepared your catalog is, the more consistent the virtual try-on experience will be.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Read more:&nbsp;<\/strong><a href=\"https:\/\/audaces.com\/en\/blog\/digital-clothing\" target=\"_blank\" rel=\"noreferrer noopener\">What is digital clothing and how does it&nbsp;impact&nbsp;the fashion industry?<\/a>&nbsp;<\/p>\n\n\n\n<h2 id=\"h-which-e-commerce-platforms-support-virtual-fitting-rooms\" class=\"wp-block-heading\"><strong>Which e-commerce platforms support virtual fitting rooms?<\/strong> <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The main e-commerce platforms that support virtual fitting rooms are:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Shopify:<\/strong> it allows you to integrate virtual try-on solutions through apps available in its ecosystem. <\/li>\n\n\n\n<li><strong>WooCommerce:<\/strong> it can incorporate virtual fitting rooms through plugins and tools compatible with WordPress. <\/li>\n\n\n\n<li><strong>PrestaShop:<\/strong> it allows you to add this functionality through third-party modules and integrations. <\/li>\n<\/ul>\n\n\n\n<h2 id=\"h-how-much-does-virtual-try-on-software-cost\" class=\"wp-block-heading\"><strong>How much does virtual try-on software cost?<\/strong> <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The cost of virtual try-on software depends on factors such as the type of system, the number of credits available, the number of try-ons allowed, and the resources included in each plan.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the market, some services offer plans ranging from $39 to $500 a month.&nbsp;<\/p>\n\n\n\n<h2 id=\"h-does-virtual-try-on-really-reduce-clothing-returns\" class=\"wp-block-heading\"><strong>Does virtual try-on really reduce clothing returns?<\/strong> <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Results can vary depending on the technology and how&nbsp;it&#8217;s&nbsp;used, but some cases show a concrete impact on returns.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brazilian brand&nbsp;Osklen, for example,&nbsp;<a href=\"https:\/\/sizebay.com\/en\/blog\/case-osklen-increase-average-salesprice-by-19-with-fitting-virtual-sizefit\/\" target=\"_blank\" rel=\"noreferrer noopener\">recorded zero returns over three consecutive months<\/a>&nbsp;on orders that went through&nbsp;Sizebay&#8217;s&nbsp;Size&amp;Fit&nbsp;virtual fitting room.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Read more:<\/strong>&nbsp;<a href=\"https:\/\/audaces.com\/en\/blog\/fashion-retail-online-return-cost\" target=\"_blank\" rel=\"noreferrer noopener\">6 tips to reduce your fashion retail online return cost<\/a><\/p>\n\n\n\n<h2 id=\"h-is-it-safe-to-use-a-virtual-fitting-room\" class=\"wp-block-heading\"><strong>Is it safe to use a virtual fitting room?<\/strong> <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Safety depends on how each solution handles consumer images and data.&nbsp;That&#8217;s&nbsp;why&nbsp;it&#8217;s&nbsp;important to choose a technology with clear privacy and data-handling policies.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uploaded images should be used solely to generate the virtual try-on experience, in line with the platform&#8217;s terms of use. In some solutions, the photo is stored only on the user&#8217;s own device, and the user can&nbsp;delete&nbsp;it at any time.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before implementing the technology, check how images are processed and stored. That way, your store can offer a virtual fitting room experience without compromising consumer privacy.&nbsp;<\/p>\n\n\n\n<h2 id=\"h-how-accurate-is-virtual-clothing-try-on\" class=\"wp-block-heading\"><strong>How accurate is virtual clothing try-on?<\/strong> <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Virtual clothing try-on can be highly&nbsp;accurate. This is because it uses consumer data to estimate body measurements and cross-references that information with each garment&#8217;s specific data.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Users can provide details such as weight and height, while the algorithm estimates their measurements and adjusts their digital silhouette. It then compares this information with the store&#8217;s size chart to find the&nbsp;best-fitting&nbsp;size.<\/p>\n\n\n\n<h2 id=\"h-optimize-cutting-calculations-and-save-fabric-with-audaces\" class=\"wp-block-heading\"><strong>Optimize cutting calculations and save fabric with Audaces<\/strong> <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Virtual try-on can&nbsp;benefit&nbsp;both shoppers and sellers. While consumers get a closer reference for how a garment will look, e-commerce stores can offer a more complete shopping experience.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Artificial intelligence makes it possible to take this experience even further.&nbsp;Audaces&nbsp;already offers this technology through&nbsp;Sizebay&#8217;s&nbsp;Size&amp;Fit. Learn more about this solution below.&nbsp;<\/p>\n\n\n\n<h3 id=\"h-size-amp-fit\" class=\"wp-block-heading\">Size &amp; Fit <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Developed by&nbsp;<strong>Sizebay<\/strong>, this solution uses artificial intelligence to recommend the best size for each consumer based on their individual characteristics. It integrates with your online store to deliver a personalized size recommendation during the shopping journey.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The&nbsp;Osklen&nbsp;case mentioned earlier also delivered other standout results with&nbsp;Size&amp;Fit:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>19% increase in average order value <\/li>\n\n\n\n<li>27% more items per purchase <\/li>\n\n\n\n<li>2% increase in revenue <\/li>\n\n\n\n<li>13% of product pages featured visualizations with a size recommendation <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Want to bring virtual try-on to your store?<\/strong>&nbsp;Learn more about&nbsp;Size&amp;Fit&nbsp;and discover&nbsp;how it can transform your customers&#8217; shopping experience.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/sizebay.com\/en\/virtual-try-on\/\">Discover Size&amp;Fit<\/a><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"571\" src=\"https:\/\/audaces.com\/wp-content\/uploads\/2026\/08\/virtual-try-on-novedad-1024x571-1.webp\" alt=\"\" class=\"wp-image-220988\" srcset=\"https:\/\/audaces.com\/wp-content\/uploads\/2026\/08\/virtual-try-on-novedad-1024x571-1.webp 1024w, https:\/\/audaces.com\/wp-content\/uploads\/2026\/08\/virtual-try-on-novedad-1024x571-1-300x167.webp 300w, https:\/\/audaces.com\/wp-content\/uploads\/2026\/08\/virtual-try-on-novedad-1024x571-1-768x428.webp 768w, https:\/\/audaces.com\/wp-content\/uploads\/2026\/08\/virtual-try-on-novedad-1024x571-1-150x84.webp 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>But&nbsp;there&#8217;s&nbsp;more coming, very soon.<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Audaces<\/strong>&nbsp;keeps innovating to support the evolving needs of everyone in the fashion industry. Follow us on social media to be the first to know about&nbsp;what&#8217;s&nbsp;next.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Still&nbsp;have questions about virtual try-on? Leave your question in the comments!<\/strong><\/p>\n\n\n\n<h2 id=\"h-faq\" class=\"wp-block-heading\"><strong>FAQ<\/strong> <\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1786734611979\"><strong class=\"schema-faq-question\">What is a virtual try-on?<\/strong> <p class=\"schema-faq-answer\">It&#8217;s a technology that allows consumers to try on a garment digitally before buying it online.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1786734623041\"><strong class=\"schema-faq-question\">Does virtual try-on work with any type of product?<\/strong> <p class=\"schema-faq-answer\">Compatibility depends on the solution, but it can generally be applied to clothing, footwear, and accessories.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1786734634839\"><strong class=\"schema-faq-question\">Can virtual try-on help reduce returns?<\/strong> <p class=\"schema-faq-answer\">Yes. By offering a clearer reference of the product, it can help consumers make purchase decisions with greater confidence.<\/p> <\/div> <\/div>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>Discover how virtual try-on uses AI to help shoppers visualize garments online, boost confidence, and cut returns for e-commerce brands.<\/p>\n","protected":false},"author":47,"featured_media":220992,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-220952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-production"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Virtual try-on: how AI is transforming online shopping<\/title>\n<meta name=\"description\" content=\"Discover how virtual try-on uses AI to 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