{"id":192375,"date":"2025-03-21T10:00:00","date_gmt":"2025-03-21T13:00:00","guid":{"rendered":"https:\/\/audaces.com\/?p=192375"},"modified":"2025-04-03T11:56:52","modified_gmt":"2025-04-03T14:56:52","slug":"creative-economy","status":"publish","type":"post","link":"https:\/\/audaces.com\/en\/blog\/creative-economy","title":{"rendered":"What\u2019s the creative economy\u2019s impact on fashion?"},"content":{"rendered":"\n<p><strong>Summary<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fashion is more than just clothes. It\u2019s culture, identity, and a major driver of trends.<\/li>\n\n\n\n<li>Behind the scenes, there\u2019s something bigger at play: the creative economy.<\/li>\n\n\n\n<li>For all your fashion projects, you can count on the technology of&nbsp;<strong>Audaces360<\/strong> solutions. <a href=\"https:\/\/marketing.audaces.com\/trial-audaces360\" target=\"_blank\" rel=\"noreferrer noopener\">Start your free trial now!<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>The concept of creative economy is reshaping how fashion works today. We see fashion blending with technology, art, and media like never before.&nbsp;<\/p>\n\n\n\n<p>Creative industries are leading this shift, making everything more connected and innovative. It\u2019s also playing a growing role in the global economy. Yet, there\u2019s more to the story than numbers and sales.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s uncover how the creative economy is adding value, changing processes, and setting new trends in fashion. Ready to dive in?&nbsp;<\/p>\n\n\n\n<p>Happy reading!&nbsp;<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Sum\u00e1rio<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/audaces.com\/en\/blog\/creative-economy\/#what-is-the-importance-of-the-creative-economy-for-the-fashion-industry\" >What is the importance of the creative economy for the fashion industry?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/audaces.com\/en\/blog\/creative-economy\/#what-is-the-creative-economy\" >What is the creative economy?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/audaces.com\/en\/blog\/creative-economy\/#which-activities-are-part-of-the-creative-economy\" >Which activities are part of the creative economy?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/audaces.com\/en\/blog\/creative-economy\/#how-to-apply-the-creative-economy-to-the-fashion-industry\" >How to apply the creative economy to the fashion industry?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/audaces.com\/en\/blog\/creative-economy\/#boost-your-teams-creativity-with-audaces-technologies\" >Boost your team\u2019s creativity with Audaces technologies&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/audaces.com\/en\/blog\/creative-economy\/#faq\" >FAQ<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-the-importance-of-the-creative-economy-for-the-fashion-industry-nbsp\"><span class=\"ez-toc-section\" id=\"what-is-the-importance-of-the-creative-economy-for-the-fashion-industry\"><\/span><strong>What is the importance of the creative economy for the fashion industry?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The creative economy brings innovation to fashion. It helps brands stand out in a crowded market. New ideas turn into new products, styles, and ways to reach people.&nbsp;<\/p>\n\n\n\n<p>Fashion also helps create jobs and drive economic growth. It\u2019s part of a large network of creative businesses that work together to shape culture and consumer habits.&nbsp;<\/p>\n\n\n\n<p>When fashion and the creative economy connect, industries grow stronger. Fashion becomes more than clothing \u2014 it becomes a story, a lifestyle, and an experience for consumers.&nbsp;<\/p>\n\n\n\n<p>In short, the creative economy adds value to fashion. It makes the industry more dynamic, global, and ready for the future.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-the-creative-economy-nbsp\"><span class=\"ez-toc-section\" id=\"what-is-the-creative-economy\"><\/span><strong>What is the creative economy?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The creative economy is all about using ideas and talent to make something valuable. It\u2019s where imagination meets business to generate positive social impact.&nbsp;<\/p>\n\n\n\n<p>This type of economy focuses on industries that rely on creativity. They create jobs and bring fresh solutions to many sectors.&nbsp;<\/p>\n\n\n\n<p>It\u2019s a form of economic activity that produces both goods and services to serve people. These range from art and fashion to tech and media.&nbsp;<\/p>\n\n\n\n<p>It also shapes culture and drives innovation. In today\u2019s world, it is a growing force across many industries.&nbsp;<\/p>\n\n\n\n<p><strong>Learn more:<\/strong> <a href=\"https:\/\/audaces.com\/en\/blog\/upcycled-clothing\" target=\"_blank\" rel=\"noreferrer noopener\">Discover the power of upcycled clothing and its benefits<\/a>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-which-activities-are-part-of-the-creative-economy-nbsp\"><span class=\"ez-toc-section\" id=\"which-activities-are-part-of-the-creative-economy\"><\/span><strong>Which activities are part of the creative economy?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The creative economy covers many areas. Some of them you may know well, while others might surprise you.&nbsp;<\/p>\n\n\n\n<p>Here are some of the main activities within the creative economy:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-arts-and-culture-nbsp\">Arts and culture&nbsp;<\/h3>\n\n\n\n<p>Art and culture are the heart of creativity. They inspire people and bring communities together. This sector includes museums, galleries, music, theater, and festivals.&nbsp;<\/p>\n\n\n\n<p>It focuses on producing and sharing cultural goods. These are products like paintings, books, and performances that help tell stories and express ideas.&nbsp;<\/p>\n\n\n\n<p>Artists and creatives work in this field. They create works that have meaning and value, both for local cultures and the world.&nbsp;<\/p>\n\n\n\n<p>Art and culture also influence other industries. Fashion, for example, <a href=\"https:\/\/www.vogue.com\/article\/art-meets-fashion\" target=\"_blank\" rel=\"noreferrer noopener\">often looks to art for trends<\/a>, colors, and new styles.&nbsp;<\/p>\n\n\n\n<p><strong>Learn more:<\/strong> <a href=\"https:\/\/audaces.com\/en\/blog\/natural-dyeing\" target=\"_blank\" rel=\"noreferrer noopener\">Learn the art of natural dyeing and its essential techniques<\/a>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-audiovisual-and-media-nbsp\">Audiovisual and media&nbsp;<\/h3>\n\n\n\n<p>Audiovisual and media are everywhere. This sector includes film, TV, radio, and digital content. It shapes how we see and understand the world.&nbsp;<\/p>\n\n\n\n<p>It is one of the largest cultural industries. Companies in this area produce and share ideas through images, sound, and stories.&nbsp;<\/p>\n\n\n\n<p>Media also includes the performing arts, such as theater and dance. These activities entertain, inform, and connect people globally.&nbsp;<\/p>\n\n\n\n<p>In fashion, the media plays a big role. It helps brands share their work while reaching audiences through storytelling.&nbsp;<\/p>\n\n\n\n<p><strong>Learn more:<\/strong> <a href=\"https:\/\/audaces.com\/en\/blog\/fashion-virtual-reality\" target=\"_blank\" rel=\"noreferrer noopener\">Discover all about the intersection of fashion and virtual reality<\/a>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-technology-and-innovation-nbsp\">Technology and innovation&nbsp;<\/h3>\n\n\n\n<p>Technology and innovation drive change, they bring new tools and ideas to the market. From apps to AI, technology creates smarter ways to work and create.&nbsp;<\/p>\n\n\n\n<p>This sector helps improve creative processes. Designers, artists, and brands now use tech to work faster and reach more people.&nbsp;<\/p>\n\n\n\n<p>Economics contributing to innovation means industries grow faster and stay ahead of trends. Innovation helps them adapt to a fast-changing world.&nbsp;<\/p>\n\n\n\n<p>Fashion has always been a sector that&#8217;s gained from technology. Think digital fashion shows, 3D design, and smart fabrics, to name a few.&nbsp;<\/p>\n\n\n\n<p><strong>Learn more:<\/strong> <a href=\"https:\/\/audaces.com\/en\/blog\/fashion-innovation\" target=\"_blank\" rel=\"noreferrer noopener\">Why does fashion innovation drive the market? 7 trends to consider<\/a>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tourism-nbsp\">Tourism&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/audaces.com\/wp-content\/uploads\/2025\/03\/creative-economy-activities.webp\" alt=\"A woman taking pictures of a famous location during her travels, highlighting tourism as a pillar of the creative economy.\" class=\"wp-image-192380\" srcset=\"https:\/\/audaces.com\/wp-content\/uploads\/2025\/03\/creative-economy-activities.webp 1000w, https:\/\/audaces.com\/wp-content\/uploads\/2025\/03\/creative-economy-activities-300x200.webp 300w, https:\/\/audaces.com\/wp-content\/uploads\/2025\/03\/creative-economy-activities-768x512.webp 768w, https:\/\/audaces.com\/wp-content\/uploads\/2025\/03\/creative-economy-activities-150x100.webp 150w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Tourism connects people to new places and cultures. It\u2019s more than just travel, it\u2019s an experience full of discovery. And that&#8217;s why it&#8217;s also fertile ground for the creative economy.&nbsp;<\/p>\n\n\n\n<p>This industry helps share a region\u2019s history, art, and food. It protects and <a href=\"https:\/\/www.undp.org\/kyrgyzstan\/stories\/introducing-creative-tourism-what-and-why-it-valuable-community-empowerment\" target=\"_blank\" rel=\"noreferrer noopener\">promotes cultural heritage<\/a>, making it valuable for future generations.&nbsp;<\/p>\n\n\n\n<p>Tourism also creates jobs and boosts local economies. From hotels to cultural tours, many businesses benefit.&nbsp;<\/p>\n\n\n\n<p>Fashion is part of this as well. Tourists often seek local fashion, crafts, and unique designs that reflect a place\u2019s identity.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-fashion-and-design-nbsp\">Fashion and design&nbsp;<\/h3>\n\n\n\n<p>Fashion and design are major forces in the creative economy. They mix art, trends, and function to create products people love.&nbsp;<\/p>\n\n\n\n<p>This sector encompasses product design, graphic design, interior design, and beyond. All of this helps to build identity and distinguish brands. They&#8217;re always innovating, delivering new concepts to consumers.&nbsp;<\/p>\n\n\n\n<p>Together, fashion and design shape how we live, dress, and express ourselves every day.<\/p>\n\n\n\n<p><strong>Struggling to organize your visual ideas? Grab our free guide and master the art of building a fashion collection board, step by step!<\/strong><\/p>\n\n\n\n<div role=\"main\" id=\"form-whitepaper-creating-fashion-collection-board-9173f0c327463d6d4741\"><\/div><script type=\"text\/javascript\" src=\"https:\/\/d335luupugsy2.cloudfront.net\/js\/rdstation-forms\/stable\/rdstation-forms.min.js\"><\/script><script type=\"text\/javascript\"> new RDStationForms('form-whitepaper-creating-fashion-collection-board-9173f0c327463d6d4741', 'UA-78634938-2').createForm();<\/script>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-apply-the-creative-economy-to-the-fashion-industry\"><strong>How to apply the creative economy to the fashion industry? <\/strong><\/h2>\n\n\n\n<p>Fashion thrives on new ideas and creativity. And the creative economy empowers fashion brands to grow and differentiate themselves.&nbsp;<\/p>\n\n\n\n<p>Discover how you can also benefit:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-understand-the-sector-s-impact-nbsp\">Understand the sector\u2019s impact&nbsp;<\/h3>\n\n\n\n<p>It\u2019s important to keep in mind that the creative economy brings value to fashion. This approach helps brands create products that are unique and attractive.&nbsp;<\/p>\n\n\n\n<p>It connects fashion with culture, art, and technology, helping brands make stronger collections and campaigns.&nbsp;<\/p>\n\n\n\n<p>The sector also helps fashion businesses compete globally. It opens new markets and connects with different audiences.&nbsp;<\/p>\n\n\n\n<p>When you understand this impact, you can use creativity to improve products, services, and customer experiences.&nbsp;<\/p>\n\n\n\n<p><strong>Learn more:<\/strong> <a href=\"https:\/\/audaces.com\/en\/blog\/fashion-industry\" target=\"_blank\" rel=\"noreferrer noopener\">What is the fashion industry, its value, and key players?<\/a>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-research-trends-nbsp\">Research trends&nbsp;<\/h3>\n\n\n\n<p>Trends are key to success in fashion. They show what people want now and what they will want next.&nbsp;<\/p>\n\n\n\n<p>Meanwhile, the creative economy depends on trends. Fashion brands need to spot them early to stay ahead of the market.&nbsp;<\/p>\n\n\n\n<p>Therefore, look at fashion shows, social media, and trend reports. These tools show new colors, styles, and patterns.&nbsp;<\/p>\n\n\n\n<p>It\u2019s also important to study customer behavior. People\u2019s choices change quickly, so brands must keep up.&nbsp;<\/p>\n\n\n\n<p>By following trends, fashion businesses can create products that people love and buy.&nbsp;<\/p>\n\n\n\n<p><strong>Learn more:<\/strong> <a href=\"https:\/\/audaces.com\/en\/blog\/trendsetters\" target=\"_blank\" rel=\"noreferrer noopener\">What are trendsetters, and why are they important to fashion?<\/a>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-find-new-sources-of-inspiration-nbsp\">Find new sources of inspiration&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/audaces.com\/wp-content\/uploads\/2025\/03\/creative-economy-fashion.webp\" alt=\"Art is a powerful source of inspiration for people working in the creative economy.\" class=\"wp-image-192384\" srcset=\"https:\/\/audaces.com\/wp-content\/uploads\/2025\/03\/creative-economy-fashion.webp 1000w, https:\/\/audaces.com\/wp-content\/uploads\/2025\/03\/creative-economy-fashion-300x200.webp 300w, https:\/\/audaces.com\/wp-content\/uploads\/2025\/03\/creative-economy-fashion-768x512.webp 768w, https:\/\/audaces.com\/wp-content\/uploads\/2025\/03\/creative-economy-fashion-150x100.webp 150w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Fashion brands need fresh ideas to create new collections and inspiration feeds creativity. So, look beyond the usual places. Art, movies, nature, and cities are great sources to bring you new perspectives.&nbsp;<\/p>\n\n\n\n<p>The creative economy also mixes industries. Fashion can draw inspiration from tech, music, or even food.&nbsp;<\/p>\n\n\n\n<p>Talk to other creatives too. Designers, artists, and writers can share ideas and spark new projects.&nbsp;<\/p>\n\n\n\n<p>When you find different sources of inspiration, your brand stays original and stands out in the market.&nbsp;<\/p>\n\n\n\n<p><strong>Learn more:<\/strong> <a href=\"https:\/\/audaces.com\/en\/blog\/how-create-moodboard\" target=\"_blank\" rel=\"noreferrer noopener\">How to create a moodboard and organize your fashion inspirations?<\/a>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-use-the-internet-as-a-digital-showcase-nbsp\">Use the internet as a digital showcase&nbsp;<\/h3>\n\n\n\n<p>The internet is a powerful tool for fashion. It\u2019s where most people discover new brands and products.&nbsp;<\/p>\n\n\n\n<p>Social media, websites, and online stores have a significant function in displaying your products or services. Consider them your digital showcase.&nbsp;<\/p>\n\n\n\n<p>Use good photos, videos, and creative content. These attract attention and show your brand\u2019s style. Besides, a strong online presence helps you connect with more people. It also builds trust and can drive sales.&nbsp;<\/p>\n\n\n\n<p><strong>Learn more:<\/strong> <a href=\"https:\/\/audaces.com\/en\/blog\/sell-clothes-online\" target=\"_blank\" rel=\"noreferrer noopener\">A practical guide to sell clothes online and achieve more success<\/a>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-stay-updated-on-the-industry-nbsp\">Stay updated on the industry&nbsp;<\/h3>\n\n\n\n<p>A very true saying exists in the fashion world: it changes fast. To succeed, you must constantly learn and observe the market.&nbsp;<\/p>\n\n\n\n<p>Read news, attend events, and follow leaders in the industry. This helps you stay informed. Along with that, also keep up with technology and customer habit updates. They also change quickly.&nbsp;<\/p>\n\n\n\n<p>Staying updated will allow you to make better decisions. It keeps your brand fresh and ready for new challenges.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-boost-your-team-s-creativity-with-audaces-technologies-nbsp\"><span class=\"ez-toc-section\" id=\"boost-your-teams-creativity-with-audaces-technologies\"><\/span><strong>Boost your team\u2019s creativity with Audaces technologies&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"529\" src=\"https:\/\/audaces.com\/wp-content\/uploads\/2025\/03\/creative-economy-technology.webp\" alt=\"Audaces360's dashboards\" class=\"wp-image-192388\" srcset=\"https:\/\/audaces.com\/wp-content\/uploads\/2025\/03\/creative-economy-technology.webp 1024w, https:\/\/audaces.com\/wp-content\/uploads\/2025\/03\/creative-economy-technology-300x155.webp 300w, https:\/\/audaces.com\/wp-content\/uploads\/2025\/03\/creative-economy-technology-768x397.webp 768w, https:\/\/audaces.com\/wp-content\/uploads\/2025\/03\/creative-economy-technology-150x77.webp 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-audaces360-nbsp\">Audaces360&nbsp;<\/h3>\n\n\n\n<p><a href=\"https:\/\/audaces.com\/en\/solutions\/audaces-360\" target=\"_blank\" rel=\"noreferrer noopener\">Audaces360<\/a> integrates cutting-edge digital innovations to optimize workflows in the textile and apparel industry.&nbsp;&nbsp; &nbsp;<\/p>\n\n\n\n<p>It caters to companies of all sizes and types, offering the flexibility to scale with your business needs.&nbsp;<\/p>\n\n\n\n<p>All solutions were carefully developed to address the specific challenges of the field. They streamline the design and production processes, saving valuable time and resources.&nbsp;&nbsp;&nbsp; &nbsp;<\/p>\n\n\n\n<p>The platform boasts a comprehensive range of functionalities, including pattern making, marking, collection management, vector drawing, and 3D creation.&nbsp;&nbsp;<\/p>\n\n\n\n<p>In addition, a fashion Artificial Intelligence to assist you along the way.<\/p>\n\n\n\n<p><a href=\"https:\/\/audaces.com\/en\/solutions\/audaces-360\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Discover Audaces360<\/strong><\/a><strong> and unlock a world of possibilities for fashion design and production. Explore our comprehensive suite of solutions today!<\/strong>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faq\"><span class=\"ez-toc-section\" id=\"faq\"><\/span>FAQ<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1742409558100\"><strong class=\"schema-faq-question\">What is the importance of the creative economy for the fashion industry?<\/strong> <p class=\"schema-faq-answer\">The creative economy brings innovation to fashion. It helps brands stand out in a crowded market. New ideas turn into new products, styles, and ways to reach people.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1742409584324\"><strong class=\"schema-faq-question\">What is the creative economy?<\/strong> <p class=\"schema-faq-answer\">The creative economy is all about using ideas and talent to make something valuable. It\u2019s where imagination meets business to generate positive social impact.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1742409596328\"><strong class=\"schema-faq-question\">Which activities are part of the creative economy?<\/strong> <p class=\"schema-faq-answer\">Arts, culture, audiovisual, technology, tourism, fashion, and design.<\/p> <\/div> <\/div>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>The creative economy can be your chance to elevate your fashion business. Learn how to stay ahead and turn new trends into action!<\/p>\n","protected":false},"author":54,"featured_media":192392,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6156],"tags":[],"class_list":["post-192375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-business-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Creative economy: how does it impact the fashion industry?<\/title>\n<meta name=\"description\" content=\"The creative economy can be your chance to elevate your fashion business. 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